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Four insiders sold Williams-Sonoma stock within one month.

The stock was not purchased by any insiders in the month of intensive selling.

Three of these four insiders decreased their holdings by more than 10%.

Williams-Sonoma (NYSE:WSM) operates as a multi-channel specialty retailer of home products.

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Insider selling during the last 30 days

Here is a table of Williams-Sonoma's insider activity during the last 30 days.

NameTitleTrade DateShares SoldRule 10b5-1Current OwnershipDecrease In Ownership
Janet HayesPresident, WS BrandMar 20-Apr 914,919No20,554 shares42.1%
Sandra StanglPresident, Pottery Barn BrandsMarch 2514,156No24,472 shares36.6%
Laura AlberCEOMarch 1827,583No146,645 shares + 50,000 options12.3%
Pat ConnollyCMOMarch 1977,205No782,710 shares + 100,000 options8.0%

There have been 133,863 shares sold by insiders during the last 30 days.

Insider selling by calendar month

Here is a table of Williams-Sonoma's insider activity by calendar month.

MonthInsider selling / sharesInsider buying / shares
April 20149,2000
March 2014124,6630
February 201400
January 201400
December 201300
November 201340,0000
October 20135,4450
September 201324,5800
August 201300
July 201300
June 201384,7730
May 201300
April 201300
March 2013100,2390
February 201300
January 201300

There have been 388,900 shares sold, and there have been zero shares purchased by insiders since January 2013. The month of March 2014 has seen the most insider selling.


Williams-Sonoma reported the fiscal 2013 full-year, which ended February 2, financial results on March 12 with the following highlights:

Revenue$4.4 billion
Net income$278.9 million
Cash$330.1 million
Debt$3.8 million

The four insiders sold their shares after these results.

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Williams-Sonoma's revenue growth has been slowing down recently.


Williams-Sonoma's guidance is as follows:

Net revenue$920-$940 million$4,630-$4,710 million
Comparable brand revenue growth4%-6%5%-7%


Williams-Sonoma's competitors include Restoration Hardware Holdings (NYSE:RH), Bed Bath & Beyond (NASDAQ:BBBY), and Pier 1 Imports (NYSE:PIR). Here is a table comparing these companies.

Market Cap:5.79B2.60B13.10B1.80B
Qtrly Rev Growth (yoy):0.040.19-0.06-0.07
Gross Margin:0.390.360.400.44
Operating Margin:
Net Income:278.90M18.19M1.02B107.53M
PEG (5 yr expected):1.511.111.331.15

Williams-Sonoma has the highest PEG ratio among these four companies.

Here is a table of these competitors' insider activities this year.

CompanyInsider buying / sharesInsider selling / shares

Restoration Hardware Holdings has also seen intensive insider selling during the last 30 days.


There have been four different insiders selling Williams-Sonoma, and there have not been any insiders buying Williams-Sonoma during the last 30 days. Three of these four insiders decreased their holdings by more than 10%. Williams-Sonoma has an insider ownership of 6.99%.

Before going short Williams-Sonoma, I would like to get a bearish confirmation from the Point & Figure chart. The main reason for the proposed short entry is the intensive insider-selling activity.

Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.