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  • Three insiders sold General Mills stock within one month.
  • The stock was not purchased by any insiders in the month of intensive selling.
  • All three of these insiders decreased their holdings by more than 10%.

General Mills (NYSE:GIS) produces and markets branded consumer foods in the United States and internationally.

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Insider selling during the last 30 days

Here is a table of General Mills' insider activity during the last 30 days.

NameTitleTrade DateShares SoldRule 10b5-1Current OwnershipDecrease In Ownership
Kimberly NelsonSVPApril 952,201No122,092 shares30.0%
Judith Richards HopeDirectorApril 710,000No74,194 shares11.9%
John ChurchEVPMarch 27-28134,912No117,006 shares53.6%

There have been 197,113 shares sold by insiders during the last 30 days.

Insider selling by calendar month

Here is a table of General Mills' insider activity by calendar month.

MonthInsider selling / sharesInsider buying / shares
April 201462,2010
March 2014134,9120
February 201400
January 201400
December 201300
November 201300
October 201332,4000
September 201300
August 20133,3000
July 2013101,0080
June 201300
May 201310,5260
April 201370,0000
March 20135,0840
February 201312,4600
January 20136,7920

There have been 438,683 shares sold, and there have been zero shares purchased by insiders since January 2013. The month of March 2014 has seen the most insider selling.


General Mills reported the fiscal 2014 third-quarter, which ended February 23, financial results on March 19 with the following highlights:

Revenue$4.4 billion
Net income$410.6 million
Cash$847.1 million
Debt$8.9 billion

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(Source: Earnings presentation)

The three insiders sold their shares after these results.


General Mills' guidance is as follows:

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(Source: Earnings presentation)


General Mills' competitors include Kellogg (NYSE:K). Here is a table comparing these two companies.

Market Cap:31.43B23.76B
Qtrly Rev Growth (yoy):-0.01-0.02
Gross Margin:0.360.41
Operating Margin:0.160.21
Net Income:1.79B1.81B
PEG (5 yr expected):2.492.82

General Mills has a higher P/E ratio than Kellogg. In Kellogg, there have been 516,870 shares sold and there have been zero shares purchased by insiders this year. Only General Mills has seen intensive insider selling during the last 30 days.


There have been three different insiders selling General Mills, and there have not been any insiders buying General Mills during the last 30 days. All three of these insiders decreased their holdings by more than 10%. General Mills has an insider ownership of 0.11%.

Before going short General Mills, I would like to get a bearish confirmation from the Point & Figure chart. The two main reasons for the proposed short entry are negative revenue growth and the intensive insider-selling activity.

Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

Source: General Mills: 3 Different Insiders Have Sold Shares During The Last 30 Days