How The New Money Thinks About Southern Co.

| About: Southern Company (SO)


Let's examine Southern Co. through the eyes of new money.

Southern Co. posts a Valuentum Buying Index score of 6, reflecting our "fairly valued" DCF assessment of the firm, its unattractive relative valuation versus peers, and bullish timeliness indicators.

We prefer more timely ideas for consideration, ones with Valuentum Buying Index ratings of 9 or 10.

Let's examine what we think Southern Co. (NYSE:SO) is worth in this article and whether shares are timely for new money. But first, a little background to help with the understanding of this article, and how we think about new money. At Valuentum, we think a comprehensive analysis of a firm's discounted cash-flow valuation and relative valuation versus industry peers is the best way to identify the most attractive stocks at the best time to buy (at any given time -- the new money).

This process culminates in what we call our Valuentum Buying Index, which ranks stocks on a scale from 1 to 10, with 10 being the best. The Valuentum Buying Index also includes a timeliness indicator. Essentially, we're looking for firms that overlap investment methodologies (good value, good momentum, etc.), thereby revealing the greatest interest by investors -- the most buying potential. We think this is how seasoned investors look at assigning 'new money' to ideas. They assess underlying valuation support and then pinpoint their entry and/or exit points.

At the core, if a company is undervalued both on a discounted cash flow and on a relative valuation basis, it scores high on our scale. Southern Co. posts a VBI score of 6 on our scale, reflecting our 'fairly valued' DCF assessment of the firm, its unattractive relative valuation versus peers, and bullish technicals. For relative valuation purposes, we compare Southern Co. to peers Duke Energy (NYSE:DUK), First Energy (NYSE:FE), and Exelon (NYSE:EXC).

Our Report on Southern Co.

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Investment Considerations

Business Quality

Economic Profit Analysis

The best measure of a firm's ability to create value for shareholders is expressed by comparing its return on invested capital (NASDAQ:ROIC) with its weighted average cost of capital (OTC:WACC). The gap or difference between ROIC and WACC is called the firm's economic profit spread. Southern Co.'s 3-year historical return on invested capital (without goodwill) is 5.2%, which is below the estimate of its cost of capital of 8.1%. As such, we assign the firm a ValueCreation™ rating of POOR. In the chart below, we show the probable path of ROIC in the years ahead based on the estimated volatility of key drivers behind the measure. The solid grey line reflects the most likely outcome, in our opinion, and represents the scenario that results in our fair value estimate.

Cash Flow Analysis

Firms that generate a free cash flow margin (free cash flow divided by total revenue) above 5% are usually considered cash cows. Southern Co.'s free cash flow margin has averaged about 2.6% during the past 3 years. As such, we think the firm's cash flow generation is relatively MEDIUM. The free cash flow measure shown above is derived by taking cash flow from operations less capital expenditures and differs from enterprise free cash flow (FCFF), which we use in deriving our fair value estimate for the company. For more information on the differences between these two measures, please visit our website at At Southern Co., cash flow from operations increased about 23% from levels registered two years ago, while capital expenditures expanded about 18% over the same time period.

Valuation Analysis

Our discounted cash flow model indicates that Southern Co.'s shares are worth between $34.00 - $52.00 each. The margin of safety around our fair value estimate is driven by the firm's MEDIUM ValueRisk™ rating, which is derived from the historical volatility of key valuation drivers. The estimated fair value of $43 per share represents a price-to-earnings (P/E) ratio of about 15.7 times last year's earnings and an implied EV/EBITDA multiple of about 9 times last year's EBITDA. Our model reflects a compound annual revenue growth rate of 3.9% during the next five years, a pace that is higher than the firm's 3-year historical compound annual growth rate of 1.7%. Our model reflects a 5-year projected average operating margin of 28.9%, which is above Southern Co.'s trailing 3-year average. Beyond year 5, we assume free cash flow will grow at an annual rate of 1.5% for the next 15 years and 3% in perpetuity. For Southern Co., we use a 8.1% weighted average cost of capital to discount future free cash flows.

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Margin of Safety Analysis

Our discounted cash flow process values each firm on the basis of the present value of all future free cash flows. Although we estimate the firm's fair value at about $43 per share, every company has a range of probable fair values that's created by the uncertainty of key valuation drivers (like future revenue or earnings, for example). After all, if the future was known with certainty, we wouldn't see much volatility in the markets as stocks would trade precisely at their known fair values. Our ValueRisk™ rating sets the margin of safety or the fair value range we assign to each stock. In the graph below, we show this probable range of fair values for Southern Co.. We think the firm is attractive below $34 per share (the green line), but quite expensive above $52 per share (the red line). The prices that fall along the yellow line, which includes our fair value estimate, represent a reasonable valuation for the firm, in our opinion.

Future Path of Fair Value

We estimate Southern Co.'s fair value at this point in time to be about $43 per share. As time passes, however, companies generate cash flow and pay out cash to shareholders in the form of dividends. The chart below compares the firm's current share price with the path of Southern Co.'s expected equity value per share over the next three years, assuming our long-term projections prove accurate. The range between the resulting downside fair value and upside fair value in Year 3 represents our best estimate of the value of the firm's shares three years hence. This range of potential outcomes is also subject to change over time, should our views on the firm's future cash flow potential change. The expected fair value of $50 per share in Year 3 represents our existing fair value per share of $43 increased at an annual rate of the firm's cost of equity less its dividend yield. The upside and downside ranges are derived in the same way, but from the upper and lower bounds of our fair value estimate range.

Pro Forma Financial Statements

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In the spirit of transparency, we show how the performance of the Valuentum Buying Index has stacked up per underlying score, as it relates to firms in the Best Ideas portfolio:

Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.