Until recently, Perion (NASDAQ:PERI), previously known as Incredimail, was a relatively small and little-known internet company deriving its living from online advertisement, PPC (Pay Per Click), Google (NASDAQ:GOOG) Adwords, Yahoo (NASDAQ:YHOO), Bing (NASDAQ:MSFT) and more.
This article is based on the information provided in the recent 20-F form
Acquisitions, acquisitions, acquisitions - is it a hubris?
Josef Mandelbaum, the current CEO, has joined the company in the summer of 2010. Since then, Perion has acquired Smilebox in 2011 and SweetIM in 2012, bringing its revenue from $30 million in 2010 to $105 million in 2013. In early 2014, Perion has finalized its latest, and by far the biggest, acquisition of ClientConnect (NYSE:...
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