Equitable Research
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Skullcandy Core Brand Strength Is An Illusion

I wrote my last article on Skullcandy (NASDAQ:SKUL) a little over a month ago and it was quite bearish. Since that time the stock has dropped about 15%. I believe that this is just the start of a precipitous decline that will ultimately take Skullcandy stock to new lows. Seeking Alpha Contributor Stan Ackman reminds me that I should consider the positives along with the negatives to provide a more balanced viewpoint when discussing this company. He is right, and there is one big positive to this story. That is Astro Gaming, acquired by Skullcandy in 2011.

In July 2013 I projected Astro Gaming's revenues to be approximately $40 million for the full year. At its current...

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