Stephen Simpson, CFA
Long only, growth at reasonable price, value, research analyst

Can Coca-Cola Amatil Bring Back The Fizz?

Bottling is often overstated as a great business. Bottling and selling assorted flavored sugar waters with Coca-Cola (NYSE:KO) or PepsiCo (NYSE:PEP) labels can be a license to print money in some cases, but other factors like competition, consumer preferences, and the power of retailers can make a big difference. Investors in Coca-Cola Amatil (OTCPK:CCLAY) have seen just how significant these factors can be, as the shares of what has been regarded as one of the best-run Coca-Cola bottlers are down more than 40% over the past year as a variety of factors have combined to undermine profits.

Two Mature Markets And One Growth Market

Although it is not all there is to Coca-Cola Amatil,...

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