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By David Gibbs

Earnings: Q2 profits of $0.03 vs. $0.04 consensus and $0.04 in Q2 last year.

Revenue: Up 33.8% to $42 million vs. $39.6 million consensus.

Dr. Magid Abraham, comScore’s (NASDAQ: SCOR) president and chief executive officer, noted that he is “pleased with the excellent revenue and adjusted EBITDA growth [SCOR] achieved in the second quarter. Both metrics were well above our previously announced guidance and reflected positive growth in virtually every product area and customer segment."

He went on to say that, “our revenue growth was also driven in part by the addition of new customers during the quarter. We added 72 net new customers in the second quarter, a record for quarterly organic net new customer additions. As many of these customers are subscription-based, we expect to see contributions from these additions in future quarters.”

Comment: Despite falling short of EPS estimates, shares of SCOR traded higher off its Q2 report, gaining nearly 10% in days following the release. Besides beating on revs, the company issued upside guidance, forecasting FY10 revenue to grow 31%-33% YoY to $167.3-$169.9 million vs. $164.99 million consensus. The Street also seems to be reacting favorably to SCOR’s acquisition of the products division of Nexius, a move aimed at bringing a suite of wireless network analysis products to the comScore portfolio. Management expects this new capability to allow them to “expand [their] addressable market and our reach in the global telecommunications industry by providing carrier-level analytics for the wireless market.”

From a technical standpoint, SCOR has a fairly favorable chart. Shares finally managed to break through resistance in the $18-$18.50 range in the days following the report. What’s more is the convincing fashion in which they did so, registering two of their highest volume days of the year on Thursday and Friday and closing out the week on their highs.

SCOR, a “leader in measuring the digital world,” is a digital marketing intelligence platform aimed at helping its customers make business decisions and implement digital business strategies. Their products and solutions offer customers deep insights into consumer behavior, including objective, detailed information regarding usage of their online properties and those of their competitors, coupled with information on consumer demographic characteristics, attitudes, lifestyles and offline behavior.

Disclosure: No holdings in SCOR.

Source: ComScore Trades Higher on Upbeat Guidance