Research in Motion Needs to Differentiate Its Product From Apple's

| About: BlackBerry Ltd. (BBRY)

There were multiple stories out over the weekend about Research in Motion (RIMM). First was the news that RIMM would try to go head to head with the Apple (NASDAQ:AAPL) iPad with its own Blackpad product. Those rumors helped RIMM shares move a bit higher on Friday. However, as of yesterday, several countries are ready to shut down the Blackberry email service. That lowered shares Monday in a strong tape.

Originally, RIMM was content with having a near monopoly over the enterprise market. However, it was apparent that the company was too reliant on corporate technology budgets. Then it made what I thought was a good strategic move by expanding to the consumer markets. However, RIMM lost its way. The company really needs to define itself. RIMM needs to differentiate itself from Apple (AAPL) but instead, RIMM defines itself by Apple. The company will be one step behind the innovator, Apple, if it continues along this less dominant path.

Disclosure: At the time of this Blog entry Scott Rothbort, his family and or clients of LakeView Asset Management, LLC owned AAPL stock and calls --- although positions can change at any time.