While officially the studios simply said that they felt that the ad wasn’t appropriate for their networks, the underlying message was certainly clear: they weren’t going to help TiVo sell a device that threatened their very ad departments.
For years I’ve seen vague references to the commercial, but have never seen it, nor have I ever come across any hard evidence backing up that the commercial even existed. In fact up until just this year, I had never seen TiVo even advertise on TV and I always assumed that it was because the networks simply refused to sell them inventory.
Interestingly enough though, someone has now uploaded TiVo’s originally banned clip to YouTube and I now know that it exists. Hard to see what the studio heads were so worked up about, but enjoy it while you can because TiVo has started a nasty habit of forcing YouTube to remove their videos for reasons that I can’t comprehend.
Disclosure: Author is long TIVO