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Below are the 20 hottest ETFs at the close of July, based on the 6 month performance. These are not 'buy' recommendations or aggregate portfolios for investment. My favorite way to use this list is as a) to get a sense for the intermediate trends and b) as potential short-term trading opportunities (long or short), although I tend not to use leveraged funds. This month's list is heavy on Real Estate ETFs and individual country ETFs in emerging markets.
If you are comfortable using your own technical analysis that is another option for using the list. Trend lines and support/resistance levels are some of the simplest and most powerful tools for analyzing price charts. An investor could also use proprietary trading signals combined with risk management techniques.
Data includes leveraged ETFs and the data source is For real time tracking of this list see the right hand side of my blog.

Ticker Company Free Trend Analysis Performance (Half Year) Performance (Year) 200-Day Simple Moving Average
DRN Direxion Daily Real Estate Bull 3X Shrs Here 53.58% 132.12% 18.08%
URE Ultra Real Estate ProShares Here 38.58% 99.81% 17.13%
BHH B2B Internet HOLDRs Here 31.91% 72.22% 27.74%
TMF Direxion Daily 30 Yr Trs Bull 3X Shares Here 31.01% 13.68% 21.48%
GXG Global X/InterBolsa FTSE Colombia 20 ETF Here 30.53% 61.92% 22.39%
JO iPath DJ-UBS Coffee TR Sub-Idx ETN Here 28.29% 29.33% 21.55%
IIH Internet Infrastructure HOLDRs Here 28.17% 58.33% 12.09%
THD iShares MSCI Thailand Invest Mkt Index Here 26.67% 42.37% 14.37%
REZ iShares FTSE NAREIT Resid Plus Cp Idx Here 25.33% 54.63% 14.41%
CZM Direxion Daily China Bull 3X Shares Here 24.72%
LTL Ultra Telecommunications ProShares Here 24.52% 30.49% 11.70%
ICF iShares Cohen & Steers Realty Majors Here 23.79% 56.36% 11.98%
VNQ Vanguard REIT Index ETF Here 22.59% 54.16% 11.73%
TYD Direxion Daily 10 Yr Trs Bull 3X Shares Here 22.48% 24.62% 17.65%
FRI First Trust S&P REIT Here 22.47% 52.95% 11.59%
UBT ProShares Ultra 20+ Year Treasury Here 22.32%
RWR SPDR Dow Jones REIT Here 22.08% 53.78% 11.22%
IDX Market Vectors Indonesia ETF Here 22.08% 49.06% 16.49%
PSR PowerShares Active U.S. Real Estate Here 21.33% 50.84% 10.91%
IYR iShares Dow Jones US Real Estate Here 21.13% 49.80% 10.91%
Disclosure: No positions
Source: July's Hottest ETFs