Coty's (COTY) CEO Michele Scannavini on Q3 2014 Results - Earnings Call Transcript

May.14.14 | About: Coty Inc. (COTY)

Coty (NYSE:COTY)

Q3 2014 Earnings Call

May 14, 2014 9:30 am ET

Executives

Kevin Monaco - Head of Investor Relations, Senior Vice President and Treasurer

Michele Scannavini - Chief Executive Officer and Director

Patrice de Talhouët - Chief Financial Officer

Analysts

William Schmitz - Deutsche Bank AG, Research Division

John A. Faucher - JP Morgan Chase & Co, Research Division

Olivia Tong - BofA Merrill Lynch, Research Division

Christopher Ferrara - Wells Fargo Securities, LLC, Research Division

Neely J.N. Tamminga - Piper Jaffray Companies, Research Division

Wendy Nicholson - Citigroup Inc, Research Division

Mark S. Astrachan - Stifel, Nicolaus & Company, Incorporated, Research Division

Linda Bolton-Weiser - B. Riley Caris, Research Division

Operator

Good morning. My name is Matthew, and I will be your conference operator today. At this time, I would like to welcome everyone to Coty's Third Quarter Fiscal 2014 Results Conference Call. [Operator Instructions] As a reminder, this conference call is being recorded today, Wednesday, May 14.

Thank you. I will now turn the call over to Kevin Monaco, Coty's Senior Vice President, Treasurer and Investor Relations. Mr. Monaco, please go ahead.

Kevin Monaco

Good morning. Thank you for joining us. On today's call are Michele Scannavini, Chief Executive Officer; and Patrice de Talhouët, Chief Financial Officer.

Before we begin, I would like to remind you that many of our comments may contain forward-looking statements. Please refer to our press release and our reports filed with the SEC, where you will find factors that could cause actual results to differ materially from these forward-looking statements. Except where noted, the discussion of our financial results and our expectations do not reflect certain nonrecurring and other charges, and the discussion of our revenue growth is on a like-for-like basis and, therefore, constitute non-GAAP measures. You can find a reconciliation between GAAP and non-GAAP figures in our press release.

I will now turn the call over to Michele.

Michele Scannavini

Thank you, Kevin, and good morning, everybody. Before I begin my comments regarding our business results, I wanted to take a moment to welcome Patrice on his first quarterly call with Coty. Patrice has now been with Coty for several months and will be reviewing the financials during his prepared remarks.

Let's turn now to our quarterly results. On the last call, we outlined several Coty initiatives, which gave us confidence that we would return to revenue growth in the second half. Specifically, we discussed our new structures and investment in emerging markets, increased support behind our power brands and some key launches and product initiatives.

Today, I'm pleased to say that we have started reaping the benefits of our efforts. And in Q3, we delivered against all 3 strategic objectives. Our emerging market revenues increased 15% in the quarter. Most of our power brands saw growth, and the launches we outlined for Q3 are performing in line or ahead of expectations. As a result, overall revenues grew 2% like-for-like in the third quarter, with positive results in both Fragrances and Skin & Body Care, and solid growth in EMEA and Asia-Pacific.

Looking at the market dynamics in the quarter, beauty consumption in the developed markets remained overall flat in the product segments where we compete. Western Europe witnessed some improvements across several product categories, including color cosmetics, deodorants and shower gels. At the same time, the fragrance market remained flat to slightly positive after adjusting for Easter shift.

In the U.S., the market environment remains challenging, particularly in the mass channel. The fragrance market, adjusting for the calendar effect, was flat in prestige and declining in mass. The U.S. mass color market decelerated again in Q3, recording a 2% decline. We saw even stronger decline in the nail category, with 12% consumption decrease compared to a 12% increase in Q3 of last year. This represents a further deceleration versus the mid-single-digit decline in the first half.

Lower consumption was driven by lower traffic in store, high inventory in consumers' houses and the contraction of the special effects makeup category. On a positive note, we saw moderate destocking across our mass retail customers in the U.S. as inventory positions are now, by and large, reflecting the underlying category demand trends.

At this stage, we have no visibility on when the U.S. mass channel market will improve in color, particularly in nail. However, we have reason to be optimistic about our business in the second part of the calendar year due to a stronger innovation calendar, including Sally Hansen robust launch planned for June. Also, the comparison versus the prior year is going to ease up as in the second half of calendar 2013, the nail category shifted to a mid-single-digit decline.

Against this backdrop, our third quarter revenues grew 2% on a like-for-like basis. Our prestige portfolio saw strong growth in the quarter, also aided by the easier comparison to the prior year, where prestige fragrances declined 1%. Our mass portfolio was overall flat in the quarter, rebounding from the pressure we saw in the first part of the year.

Let's now look more closely at our performance in each of our segments. In Fragrances, our revenues increased 6% on a like-for-like basis. During the quarter, we saw growth in both our prestige and mass fragrances. On the prestige side, growth was driven by strong performance in our power brands: Calvin Klein, Marc Jacobs and Davidoff. Leveraging its strong brand recognition worldwide, Calvin Klein recorded significant revenue growth in emerging markets such as the Middle East, Australia, Eastern Europe, China and Travel Retail. Calvin Klein launches in Q3 are off to a good start. The launch of Endless Euphoria in the U.S. propelled double-digit growth on the total Euphoria franchise, with gains in ranking and market share.

Our growth in mass fragrances primarily resulted from the new fragrance initiatives such as Beyoncé Rise, Guess Night and David Beckham Classic and distribution expansion for Katy Perry. Additionally, as we discussed on our last call, we launched an exclusivity with Walmart and the enterprise fragrance brand called LOVE 2 LOVE. We are proud to say LOVE 2 LOVE was the #1 new fragrance brand launched in Q3 at Walmart, exceeding our expectation.

Color Cosmetics declined 6% on a like-for-like basis, which is an improvement versus the minus 10% we witnessed in the segment in the first half of the year. We experienced continued headwinds in nail, driven by further declines in the nail category, difficult comps for Sally Hansen up against last year's strong launch of the premium-priced [indiscernible] and pressure on Sally Hansen market share. While we are progressing in our comprehensive plan to upgrade and rejuvenate several elements for Sally Hansen mix, including online, offline and in-store image and communication, we are getting ready to launch in June the next blockbuster initiative for Sally Hansen.

As anticipated in our previous call, we are refocusing our effort on developing new products to set the new standard of performance in the nail category. This new Sally Hansen product, called Miracle Gel, will provide consumer with the highest standard of nail lacquer performance, guaranteed by the gel formula with a much easier, faster and consumer-friendly application. In contrast to classic gel formulation, Miracle Gel will not need curing with an artificial light and can be removed as easily as normal nail polish. The launch will be supported by an extremely strong communication plan, including digital, TV and print advertising, and retailers are granting strong in-store visibility and support. We are optimistic that this initiative will help Sally Hansen regain momentum in the second half of this calendar year.

While we are challenged on the nail category, Rimmel continued its strong performance, with revenue growth in the U.K., France, Eastern Europe, Middle East, South Africa and Australia. The brand continued to gain share in the U.S. and core European markets, speaking to the success of Rimmel innovation and marketing platform.

In Skin & Body Care, revenues grew 8% like-for-like. We witnessed broad-based growth in the segment, driven by our 2 power brands, philosophy and adidas, and by Lancaster. We continue to see solid growth momentum in philosophy for the fourth consecutive quarter and increases across all the 3 channels, including retail, QVC and philosophy.com. With growth coming from both new innovation and core franchises, we believe the brand has resumed traction in the core U.S. market.

We also see good progress in the international developments. In U.K., our second biggest market after North America, the brand is making encouraging inroads and, even within a very selective distribution, is progressively gaining awareness, share and ranking.

adidas also increased in the quarter, supported by strong momentum in the emerging markets such as Brazil, China, Middle East, Southeast Asia and South Africa. The get ready! line celebrating Brazil World Cup was launched in this quarter and, so far is performing well and in line with our expectation.

We are also excited to announce that we have signed an agreement with UEFA soccer association to sponsor the upcoming Champions League, the most important soccer cup competition in the world, which will give us the opportunity to develop strong initiatives starting next fall. These [indiscernible] of adidas growth, including the acceleration of emerging market penetration, the initiative related to mega sport events and the extensions in new category, such as male shampoo and male skin care in emerging countries, should keep nourishing the brand growth going forward.

Let's turn to our region by region. In EMEA, sales increased 8% like-for-like. We saw strong growth in developed countries, nurtured by signs of market recovery in certain Western European countries, as well as by lower comp as a result of last year [indiscernible]. Emerging markets in the region also experienced solid growth, supported by our new structure in the Middle East and South Africa.

In the Americas, our net revenue declined 9% like-for-like. As previously discussed, our U.S. business remained under pressure, primarily as a result of weakness in the mass channel in nail. On the other hand, we reported double-digit growth in Latin America.

In Asia-Pacific, our business grew 19% like-for-like in the quarter, driven by momentum in South East Asia and Australia. In China, we grew mid-single digit in the quarter, driven by strong performance of our prestige fragrances, Lancaster skin and sun care and adidas.

On the other side, TJoy performance remains far below our expectations. The execution of the brand Revamp Flame, developed by the new management, is not yielding expected results. The TJoy underperformance is currently a drag to the profitability of our China operations and the overall Skin & Body Care segment. We are currently working on scenarios to reorganize our overall mass business in China, with objective of bringing significant benefit to the profitability of Coty China and to the overall Skin & Body Care segment. We expect to be ready to disclose our action plans by the next earning release.

As we have continued to [indiscernible], expanding our presence in the emerging markets remains a top strategy for the company. With new joint ventures and subsidiary now in place in key markets such as the Middle East, Southeast Asia, Brazil and South Africa, I'm proud to report that our emerging market revenue accelerated to 15% growth in the quarter from 7% growth in the first half.

As part of our emerging market strategy, I'm also happy to announce that on May 14, Coty and Avon signed a formal distribution agreement to distribute Coty's celebrity and lifestyle fragrances in Brazil, which is the #1 fragrance market globally. The agreement will allow us to leverage Avon's substantial force of 1.5 million Brazilian sales representatives. At this stage, we expect our brands to start to be included in Avon product catalogs in time for the 2014 Christmas holiday season.

As part of our strategy to fuel growth in the business, we remain committed to investing behind our power brands. During the quarter, advertising and promotional spending grew 140 basis points as a percentage of net revenues. We continue to invest into our new emerging markets organization. To fuel those activities, we are applying a strong discipline to our cost structure in the developed markets and keep improving cost of goods, thanks to our Productivity Program.

During the quarter, we report a strong 29% adjusted earnings per share growth to $0.22. This growth includes $14 million increase in onetime tax benefits. And our strong focus on cash flow generation has driven $248 million in free cash year-to-date, up 38% versus the prior year.

Turning now to the near-term outlook. Market conditions remain challenging in certain product segments and in certain markets, and particularly, in the U.S. mass market. Despite this, we remain focused on continuing our growth momentum through the remainder of calendar year 2014.

In light of the uncertainty on market dynamics and a more challenging comparison versus last year growth, we are anticipating fourth quarter revenues overall in line with last year. And from there, we are targeting an acceleration of growth in the first half of fiscal year '15, driven by a strong innovation plan in most of our power brands, an increase of our marketing spending to support growth and innovation and the continuous momentum in our emerging markets.

About the digital initiative in Fragrances in the first half of fiscal year 2015, we will count on the launch of new products for Calvin Klein, Marc Jacobs and Chloe in the prestige channel and the launch of the new Enrique Iglesias lifestyle fragrance in mass, which should resonate particularly well with Latin consumers.

In Color, on top of the new Miracle Gel technology on Sally Hansen, we have a very competitive plan on Rimmel to keep fueling its outstanding growth.

In Skin & Body Care, we will launch the new Champions League product initiative on adidas and a new anti-aging franchise on philosophy called Nothing to Hide.

In summary, as anticipated, we returned to revenue growth in Q3 as we executed against our 3 strategic objectives. We saw strong momentum in the emerging markets, supported by the infrastructure we have put in place over the last year. We invested behind our power brands by increasing our marketing spend. And this, coupled with a strong innovation pipeline, drove revenue growth in most of our power brands.

We continue to believe that this 3-pronged strategy will help us to accelerate our growth in first half of next fiscal year to approach our long-term target of growing revenue in line with or better than the markets and the segment where we compete.

In the meantime, we will continue to identify further areas for improvement in our cost structure, and focus on gaining further efficiencies in working capital in order to drive strong free cash flow generation.

With that, I will turn the call over to Patrice, who will walk you through the key financial for the quarter.

Patrice de Talhouët

Thank you, Michele, and good morning, everyone. First, let me start by saying I'm very excited to join the Coty team and be here with you to discuss our quarterly results.

I would like to remind all of you that my commentary today on our results and outlook includes a discussion of adjusted results, which exclude the impact of nonrecurring items, including private company share-based compensation and restructuring costs. When applicable, I will also discuss our adjusted results at constant currency. This presentation is consistent with how we plan to report results and provide our outlook in future quarters. You can find the bridge from reported to adjusted results, including foreign exchange translation impact, in the reconciliation tables in the earnings release.

In the third quarter, our net revenue grew 2% on a like-for-like basis. As you heard earlier from Michele, this was a result of accelerated growth in the emerging markets; leveraging Coty's new joint ventures and subsidiaries; strong momentum in most of our power brands, supported by strong innovation and marketing support; and somewhat easier comparison in the prestige business versus last year. This revenue growth came in the context of a weak market condition in the U.S. and moderately improving market conditions in Europe.

It is worth noting that foreign currency had a negligible impact on our top line during the third quarter and year-to-date. Within our power brands, we saw growth in Calvin Klein, Davidoff, Marc Jacobs, Playboy, Rimmel, adidas and philosophy. Calvin Klein, Davidoff, Rimmel and adidas performed particularly well in the emerging market, speaking to the global appeal of our power brands and the benefits of our balanced prestige and mass portfolio.

In total, emerging markets grew 15% during the quarter, accelerating from the 7% growth in the first half of the year.

In the third quarter, we have recorded a noncash impairment charge of $316.9 million in the Skin & Body Care segment. As Michele discussed, this reflects the challenge we continue to face in China on the TJoy brand, despite efforts to reorganize the brand's management team and introduce new product innovation, resulting in an overall decline of the fair value of that business unit, which triggered the need for an impairment analysis for the quarter. This led us to record a $256.4 million reduction in the segment goodwill, a $54.5 million reduction in trademark and customer relationship; and a $6 million reduction in property, plant and equipment. It is worth noting that following this impairment, there will be no further intangible assets remaining on the balance sheet related to the mass and Skin & Body Care reporting units or the TJoy brand. The impairment action should drive -- improve ongoing profitability for the Skin & Body Care segment, as we benefit from an annual $8.3 million reduction in amortization expenses.

Overall, we are actively evaluating a number of different options to optimize our China mass business and mitigate the drag on our Skin & Body Care profitability, and expect to share our action plan by the next earnings call.

Our adjusted gross margin for the quarter slightly decreased by 10 basis points to 61.6%. Higher discounts and allowance needed to compete in the highly promotional market, particularly in the mass channel, as well as unfavorable foreign exchange, were largely offset by productivity gains in our supply chain.

Our reported operating income decreased to an operating loss of $272 million from $30.1 million profit in the prior year, primarily driven by the $316.9 million of impairment charge.

Reported net income decreased to a loss of $253.3 million from $20.4 million profit in the prior year, primarily driven by lower operating income as a result of the asset impairment charge, partially offset by a $14.3 million increase in income tax benefit during this quarter.

On an adjusted basis, operating income declined 22% to $81.4 million. As a percentage of net revenues, the adjusted operating margin decreased 230 basis points to 8.1% from 10.4% in the previous quarter -- in quarter of 2013. This margin decline is primarily the result of 140 basis point increase in advertising and promotion spending as a percentage of net revenues to support our brands and increasing emerging markets investments, in line with our strategy and commitment to long-term growth.

As far as cost-containment measures are concerned, we are proceeding as planned with our Productivity Program. We continue to expect to see annual savings of over $25 million by the end of this fiscal year, reaching $45 million in savings by the end of fiscal 2015 and $60 million by the end of fiscal 2016. To further build on this momentum, we are currently evaluating our operating model to identify additional areas for simplification and standardization.

Let us now look at our performance by segment. Fragrances revenue grew 6% like-for-like, including 7% volume growth, partially offset by negative 1% price mix. The negative price mix reflected a higher proportion of mass and masstige fragrance this quarter. Adjusted operating income for Fragrances decreased 2% to $54.3 million, while the adjusted operating margin declined 70 basis points to 10.7%. This decline reflects lower gross margin, in part, reflecting negative foreign exchange, the negative impact of ceased activities in the prior year and some portfolio mix shift, as well as investment in emerging markets.

In Color Cosmetics, revenue declined 6% like-for-like, with a 5% volume decline coupled with a negative 1% price mix. Adjusted operating income decreased to $36.7 million, with the operating margin down 310 basis points to 10.6%. While maintaining the gross margin for the segment at the same level despite the sales decline, we meaningfully ramped up marketing support to the segment to regain traction in the coming quarters.

For the Skin & Body Care segment, revenues grew 8% like-for-like, including 4% volume growth and 4% positive price mix. The positive price mix reflected a mix shift in the quarter toward prestige brands, philosophy and Lancaster. Adjusted operating loss for the segment increased to $9.6 million from $2.2 million in the prior year, as we have ramped up advertising and promotion spending behind the brand to accelerate the momentum of the segment. Going forward, our operating income in the segment should benefit from the $8.3 million reduction in annual amortization expenses following the recent asset impairment.

Our adjusted effective tax rate was negative 40.9% compared to 6.9% in the prior period. This was due to a one-off recognition of tax benefits upon settlement of certain foreign audits totaling $38.1 million compared to a onetime tax benefit of $23.8 million in the prior period related to the extension of 954(6)(c) resulting in a $14.3 million increase in onetime tax benefits. The settlement of the foreign audits should also provide an ongoing incremental benefit to our book tax rate of approximately 100 basis points.

As the results of the above, our adjusted net income increased by 27% to $86.7 million. This drove adjusted EPS of $0.22, up from $0.17 in the prior period. Net cash used by operating activities totaled $4.2 million in the quarter, and was a source of cash of $443.1 million in the last 9 months. And after capital expenditure, our free cash flow was $247.9 million in the last 9 months.

Let me now offer an update of our SAP rollout, which has contributed to our continued operating efficiencies. We advanced our SAP rollout program with the April 1 launch of SAP in our largest manufacturing plant located in Sanford, North Carolina. The system and process ramp up period is underway and we continue to focus on changed management throughout the facility. With this implementation, we plan to exit fiscal year 2014 with over 70% SAP global coverage in both commercial and manufacturing. The SAP rollout program is expected to continue in fiscal 2015.

Finally, we have been actively deploying capital in the public markets as part of the $200 million share repurchase program we announced in our last earnings call. During the third quarter, we repurchased approximately 4.5 million shares of our Class A common stock for $67.6 million. And I'm pleased to say that the total amount of cash deployed for repurchases to date has reached $100 million. We believe this speaks to our commitment to driving shareholder value and our view on the value we continue to see in our shares.

With that, I will turn the call back to the operator for questions. Thank you.

Question-and-Answer Session

Operator

[Operator Instructions] And your first question comes from the line of Bill Schmitz of Deutsche Bank.

William Schmitz - Deutsche Bank AG, Research Division

Can I just ask you one question? This is a housekeeping question, a real question. What do you think the tax rate is going to be for the fourth quarter? And then that $8.3 million of amortization that's going away, is that pre or post tax? And am I right to say that it doesn't have any impact on cash flow, so it comes out both sides?

Patrice de Talhouët

So, Bill, thanks for your question. So on the second part of the question, the $8.3 million is pretax. As far as the fourth quarter and the full year guidance, so we don't modify our current guidance, which is that the effective tax rate should be in the range of 25% to 28% going forward.

William Schmitz - Deutsche Bank AG, Research Division

Okay, great. And then when you think about what's going on in the mass channel, can you give us a name -- work to figure out why the decline has been so substantial in such a short period of time? I know there's some destocking, but even if you look at some of the sell-through numbers in Nielsen, it looks equally bad. So do you guys have any sort of conclusions as to why it happened so abruptly and then maybe what it is going to take to get it to accelerate again?

Michele Scannavini

Bill, this is a 1 million question and we have debated about that several times with you and we've updated on the industry. Clearly, there are some explanation that relate to some, let me say external impending like extreme weather condition that had impacted clearly the beginning of quarter 3, particularly January and February. But we have seen the slowdown coming even before and we remember perfectly well that the Christmas season in the mass channel has been particularly soft. It looks like the low-income consumer are purchasing less. They are going less in the store. And to [indiscernible] this, the environment is very promotional. And this is something that we see clearly in the United States, but alternatively, we have seen this phenomenon also in Europe. Now on the positive side, let's say, in Europe, we start seeing some sign of improvement, particularly in Central Europe. I've not seen yet sign of improvement in the U.S. Now how this can change? Difficult to say. How we can contribute to try to change this is try to bring innovation, the [indiscernible] and exciting to the market and increase our investment behind our brand, hoping in this way to create more traffic and more purchase. But I was following very, very attentively carefully all the release of all the player in the mass market and I can say that although everybody is in agreement that there has been this strong slowdown, twice relate 1 specific reason why is very difficult.

Operator

Your next question comes from the line of John Faucher of JPMorgan.

John A. Faucher - JP Morgan Chase & Co, Research Division

As we look at the TJoy write-down sort of contrasted by the philosophy results, your skin care business seems to be heading a little bit in 2 different directions, and there has been some discussion in the market in terms of your willingness to go out and potentially do an acquisition in skin care going forward. So can you talk about where this divergence in performance leaves you in terms of looking at your skin care portfolio and whether you should be adding to it? Is it a sector where you need to raise your focus? And then sort of going along with that, as you look at the change in your outlook on TJoy, you had talked about using that as a distribution platform for other products. Has the write-down or the need for the write-down, rather, led you to any sort of different decision in terms of whether or not that's possible going forward?

Michele Scannavini

Okay. So let's start with the first part of the question that is explaining a bit our skin care dynamic and let me say, there are 2 different dynamics. So when you look at our business and our portfolio, I must say that actually, the vast majority of our portfolio now is tuned in a positive direction. Start talking about philosophy, we have discussed several times the issue that we face at the beginning. And basically, we relate it to 2 main things. The fact that we have to delay our informational development because of the time required to reformulate products and to register in new countries this product and the low impact of the innovation plan. Now we work intensively on both and we see that the situation now in philosophy is getting progressively better up to the point that now we have 4 quarters in a row of growth that is both in United States and in international markets. So I think that through the period, we also strengthen our capabilities, we brought a new management team in the philosophy team with strong expertise of skin care. And apart from philosophy, I would say that this is an important step overall for our ability to manage successfully the skin care segment. Then we have Lancaster. That is a smaller brand, very strong in Sun, that is developing actually very, very nicely in China, particularly in the Sun segment. And then we have adidas that as we discussed before, supported by development in emerging market and this media sports event is also having a positive growth. So in this context that is rather positive, we have the exception of TJoy. Now the difference is clearly due to the fact that, as you know, with TJoy, we had some issues in finding a management team that was competent, loyal and reliable. In the meantime, the brand lost momentum and the activity that we try to do in the brand so far didn't pay out. We also have to say that the stage at TJoy is a very small brand in the very, very big, competitive mass market in China. So it's particularly difficult to have a grip with consumer why we don't have critical mass enough to have a big impact on the market. So I should say that all in all, as we discussed a few times, we are on a learning curve on our management of the Skin & Body Care category that basically we have created 2, 3 years ago. I must say that all in all, the signs are positive. The, let me say, trend is positive. We need just to fix the TJoy issue that I was mentioning before, we will look into alternative to fix it and to benefit the total Skin & Body Care category profitability.

Operator

Your next question comes from the line of Olivia Tong of Bank of America.

Olivia Tong - BofA Merrill Lynch, Research Division

First, I just want to follow up on the TJoy question. So I guess, what sort of your plan going forward? And in terms of priorities, where does Chinese mass skin care fall? And then the real question I want to ask is with half the June quarter now in the books, can you talk about what you're seeing now as the weather has turned in the U.S.? It sounds like mass is still sluggish, but it also sounds like some of your competitors are seeing some green shoots in prestige overall, so just curious on what you're thinking in terms of that.

Michele Scannavini

Okay. First question on China. So let me remind a bit what is our business in China today. So the biggest part of our business in China is prestige business, specifically prestige fragrances that as of today is more than 50% of our business in China. This part of the business is growing very nicely, both in terms of revenues and in terms of profit. And we see that we're going from strength to strength with our brand, particularly Calvin Klein, which is the #3 brand in the market; Chloe; Marc Jacobs; and other brands of our portfolio. So this is a very healthy, growing part to our business in China. Then we have Skin Care: Lancaster and adidas, both are growing very nicely. adidas in the last quarter had a stronger double-digit growth. So also there, we see a dynamic that is positive. Then, we have TJoy where the real issue is. Now as I said before, we are not ready yet to talk about our plan on how we are going to reorganize our business in the mass market -- mass channel in China, but it's important for everybody to remember that the vast majority of our business in China is doing well. And actually, as I said before, in the quarter, we had a mid- to single-digit increase despite a very poor performance of TJoy. In terms of the trend, the market trend in U.S., so what we have seen in the quarter 3, at least in the segment where we compete, a situation which mass was difficult and see declining, but even the prestige business, in this case, particularly prestige fragrances was, overall, flat when adjust for the calendar shift. You know that this year is counted 1 week less than last year, but when you try to put a number like-to-like -- like-for-like, sorry, it's overall flat. So it's not an empty situation in prestige as well. I have no visibility on April number yet, so I cannot say if the trend is continuing in April. But all in all, the situation in U.S. market in that moment is rather static, if not declining.

Operator

Your next question comes from the line of Chris Ferrara of Wells Fargo.

Christopher Ferrara - Wells Fargo Securities, LLC, Research Division

Just a question on the Avon deal and then on A&P. So I guess first on Avon, can you just confirm what the structure of the deal is, like will you be manufacturing fragrance in the market through the same third-party manufacturer you had been using and then booking revenue on your sales to Avon? And then the second question is on A&P. This 140-basis-point increase, can you talk a little bit about where you are on A&P spend relative to where you want to be? Do you think the company is spending at appropriate levels? And is this a shift from promo, like how do think that line will trend as we move into fiscal '15?

Michele Scannavini

Okay. Let's start with Avon now. So first of all, I want to restate that I'm very happy and excited about this deal because I believe it's going to really give us now a penetration with our fragrances in the most important market in the world for Fragrances. So we see this as a very important deal for our business in the future. Said that, the structure is a distribution agreement. So Avon will distribute and sell through their beauty representatives our product, and we will manufacture product through third-party manufacturer locally. Because obviously, to be competitive in the market, you need to have a local production. So we are going to have this scheme and we can say it's a very normal distribution agreement. As far as A&P, we are planning to increase our investments. As you might remember, we said that we have been historically between 23% and 24% of our investment. We are planning the progress to grow to a higher part of this gap -- and so of this interval, sorry, because we see that the market is very competitive. And particularly, when the market trend is a little bit soft, as you have seen in the last month, particularly in the consolidated country -- in the developed countries, it is important to put fuel behind your power brand. So we are -- so the fact that we see increase in return of investment in this quarter is not an exception. It's going to be a trend that we will see for the future because we believe in the potential of our brand. But we need to be sure that we have enough investment to stand out in a very competitive and crowded environment. On top of that, obviously, our increased penetration in the emerging markets where I think we're well positioned with our brands, we will increase investments to support our brands. So all in all, we have defined clearly and strategically that we need to invest more behind our brand in order to ensure to get sooner to our long-term growth objective of growing in line or faster than the market in segments where we compete.

Operator

Your next question comes from the line of Neely Tamminga of Piper Jaffray.

Neely J.N. Tamminga - Piper Jaffray Companies, Research Division

Can we talk a little bit out the nail category? And maybe this is revisiting, I guess, the core of Bill's question around mass. If we were to kind of look at nail as being a little bit of a microcosm across the broader distribution networks, you've got mass all the way up to prestige. What are you seeing within the nail category as it relates to the mass versus prestige? Said another way, is OPI actually more stable or even positive and Sally Hansen just hasn't caught up to that innovation level yet or is OPI actually still negative and Sally Hansen just more negative?

Michele Scannavini

Okay. Okay. So talking about the nail category, trying to clarify a bit the different segment of our nail category. So first of all, it's important to understand that we see a very strong declining trend today in the U.S., it's not the case in the rest of the world. So in Europe, for instance, the nail segment is still growing high single digit. So it's really today North America and specifically U.S. phenomena. Number two, when you look at the overall nail business, the vast, vast, vast majority to the business is mass. So clearly, the impact on the total nail segment is driven very strongly by the trend in the mass channel. And when the trend in the mass channel is bad, total nail segment is suffering. Now referring to OPI. Again, OPI in Europe has a distribution that is professional and start having some foreseeable distribution is doing very nicely. It's growing and is going from strength to strength. In U.S., OPI is mostly distributed in salon. And the salon business, let me say, is overall around flattish. With nail, that is suffering a bit also. Not as much as we see in a retail, but I believe that one of the cause that I was mentioning related to the decline of the category that is a huge in-house inventory of nail product in -- by consumer in the United States is impacting, maybe not the service part on the salon but for sure, the selling -- product selling part of the salon as well. So also salon -- nail salon category, we see a decline not strong as we see in the retail environment.

Operator

Your next question comes from the line of Wendy Nicholson of B. -- Citi Research.

Wendy Nicholson - Citigroup Inc, Research Division

A couple of things. First, on the SAP initiative, have you quantified what benefits you think you'll see from that either on the income statement or the balance sheet and over what time frame?

Patrice de Talhouët

So in terms of SAP rollout, clearly, this is helping us in driving efficiencies. So this is something that will bring some more standardized and simplified ways of operating and will help us in our Productivity Program. So this is embedded into the Productivity Program, and this is an enabler for the Productivity Program to happen.

Wendy Nicholson - Citigroup Inc, Research Division

Got it. Okay. Terrific. And then on the share repo, the $100 million that's happened faster than I would have expected, is there a plan to re-up the authorization? I mean, it sounds like you're halfway done already. Do you have kind of longer-term plan or an annual target in terms of the number or amount of shares you want to buy back?

Patrice de Talhouët

So on this one, as you know, so the board has approved a $200 million program. So we have already executed the first $100 million, so there is no reason why we'll not pursue the second portion of this approved $200 million program. And we will revisit going forward on a regular basis, what is the best way for us to return cash to shareholders.

Operator

Your next question comes from the line of Mark Astrachan of Stifel.

Mark S. Astrachan - Stifel, Nicolaus & Company, Incorporated, Research Division

I wanted to ask about M&A, just to get some updated thoughts on your views of acquiring scale versus going after new categories and geographies. And then just a second sort of follow-up to some of the other questions around A&P spend. Could you talk maybe a bit about any change in how you're managing mass versus prestige brand spend, given what we're seeing from a divergence and category growth and just sort of how you're thinking about it? So incremental spend, but is it in a different way than you envisioned maybe 6 or 12 months ago?

Michele Scannavini

Okay. So first part on our M&A strategy. So we are looking for deals that can have a strategic fit with our growth objective and that are financial accretive. This is the important things to keep in mind. As you know, as we have discussed, our growth roadmap include to get a stronger -- even a stronger leadership in the segment where we are already covering a good position like fragrance and color. And to strengthen the scope of our business in skin care. We are looking to -- for targets that can give a significant contribution to strengthen our competitive position, adding certain segment or in certain areas, particularly in emerging markets. But one thing that is important is that we want to see something that's on top of being strategically right are financial accretive for us. In terms of A&P, so we are really driving our A&P decision based on the strategy that we have for our power brands. So it's not very much driven by the -- let me say, short-term strengths of the channel. It's more driven by what is our assumption in growth potential related to our power brands. For instance, just to be specific, when we look at fragrance, clearly, we have a stronger business in more power brands in prestige. So we are going to invest more in brand in that prestige channel than in mass. When we look at the color segment, our power brands are in mass, particularly Rimmel and Sally Hansen and OPI is in professional. And because of this, we will invest more in mass than in prestige. So again, it is driven by growth potential related to our power brands.

Operator

[Operator Instructions] And we have a question now and it comes from the line of Linda Bolton-Weiser of B. Riley.

Linda Bolton-Weiser - B. Riley Caris, Research Division

Can you give just a little bit more color on the agreement with Avon in terms of the distribution of the Fragrances in Brazil. Specifically, I think you have some other agreements, joint ventures and agreements with other distribution partners in the market. So how will you kind of divide up the brands? Are certain brands going to be distributed through Avon and other ones through other channels or exactly what are the details of the distribution?

Michele Scannavini

Yes, thanks then for the question, because given the opportunity to clarify what is going to be going forward our situation in Brazil. So as of today, we have a joint venture with Frajo that is the company owned by Boticario that take care of distributing and selling our brands in the retail brick-and-mortar mass environment. And here, we are going to progressively distribute all our brands in the different categories. Then we have now this agreement with Avon door-to-door. As you may remember, we have, today, an agreement with another door-to-door company that is called Jequiti. This agreement will expire in the moment in which we are going to start working with Avon. So Avon will have the exclusivity of distributing our door-to-door -- our fragrance brand door-to-door. Then the fragrance brand that we will distribute door-to-door or -- to better say, the fragrance product will be exclusive to door-to-door. That means that we're going to have also some fragrances that will be distributed in the brick-and-mortar, but will not be the same. So we will avoid to have the same SKU, the same product in the 2 channels. Is it clear?

Operator

Thank you. This concludes the question-and-answer portion of today's call. I would now like to turn the call back over to Mr. Monaco. Please proceed.

Kevin Monaco

So thank you, all, for joining us again here today. We appreciate your questions. Please feel free to reach out to us in the Investor Relations department if we can answer any further questions or assist you in any way. Thank you again.

Patrice de Talhouët

Thank you. Thank you. Thank you.

Operator

Thank you. Ladies and gentlemen, this concludes your presentation for today. Thank you very much for participating, you may disconnect.

Michele Scannavini

Thank you very much.

Patrice de Talhouët

Thank you. Ba-bye.

Michele Scannavini

Bye. Bye, everybody.

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Coty (COTY): FQ3 EPS of $0.22 beats by $0.13. Revenue of $1B (+0.2% Y/Y) in-line.