What To Do With Apple Stock Ahead Of Split

| About: Apple Inc. (AAPL)

Summary

Recent price action in Apple as it approaches its record date (June 2) for 7 for 1 split.

Review of trading activity in Apple by well-known investors.

Price action of MasterCard following its 10 for 1 stock split.

With Apple's (NASDAQ:AAPL) split-adjusted shares to begin trading on June 9 (record date of June 2), what should current shareholders do with the issue?

Billionaire investor Carl Icahn's advice on the issue has been strong so far. Although he recently added to his stake, the timing of it should be noted.

Icahn, who is simply adding to a huge winning position, completed his latest purchase in March, which came ahead of the 7-1 stock split announcement and increased buyback authorization.

In other words, he made the purchase at much lower prices when Apple shares traded in a fairly narrow range ($522.81 to $549.00) during the month of March.

While Icahn was buying, two well-respected investors exited or trimmed their stake in Apple during the same time period.

On Thursday, Benzinga reported that George Soros cut from his 291,000 share stake to 81,000, and Dan Loeb sold out of a 100,000 share position. Perhaps Soros is taking advantage of the most recent pop to dispose of the remainder of his position.

From a technical perspective, it appears that the post-earnings run may be stalling. Since peaking on May 6 at $604.41, Apple had fallen back under $590.00 and had made multiple highs in the $590.00s and has had a difficult time returning to $600.00 over the past two weeks.

However, the issue has breached that level in Monday's trading and is attempting to post its second close above $600.00, since October 2012.

Longer-term investors that participated in the move from the April 2013 low of $385.10 are taking some chips off the table ahead of the split and still may be targeting the psychologically important $600.00 level as an exit point.

Besides the stock-split, what will drive the issue well above the $600.00 level?

Along with posting better-than-expected earnings and an increased buyback program, it increased its quarterly dividend by eight percent. It certainly will be difficult for the company to replicate this superfecta of good news for quite some time.

Finally, it will be challenging to duplicate its massive earnings beat next quarter without rolling out a new product.

As far as Wall Street is concerned, there are few price targets in the middle to upper $600.00 territory and several of them did not raise targets after the earnings blowout.

Credit Suisse and Citigroup maintained current ratings, Neutral and Hold, respectively, but only bumped the price targets $10.00 to $560.00 and $570.00.

Another potential catalyst to exiting the issue is that if Apple follows the pattern of MasterCard (NYSE:MA) post-split, which could signify some significant downside in the issue.

After announcing a 10-for-1 split, $3.5 billion buyback plan and a boost in its quarterly dividend on December 10, MasterCard shares spiked higher and continued to rally into the record date (January 9).

Unfortunately, those that chased the issue into the split nearly bought the top.

After reaching $84.42 on the record date, it rallied to another all-time high on January 10 ($84.75) and has been in a steady decline ever since.

With MasterCard trading at the $73.00 level, investors can now purchase issue $3.00 cheaper than prior to when the split was announced, $6.00 cheaper than its December close, and over $11.00 cheaper than the record close ($84.36) which was its all-time highest closing price.

In summary, the little guys bought the top.

With all the good news seemingly out for Apple, a potential road block at $600.00 developing and the possibility of the MasterCard-split scenario coming to fruition, investors may want to pay close attention to the closing price on its upcoming record date (June 2). Just in case the price activity in Apple begins to resemble that of MasterCard's post-split, investors may want to reevaluate their position in the issue.

Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it. I have no business relationship with any company whose stock is mentioned in this article.