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In a 13D filing on Alloy, Inc. (ALOY) RGM Capital disclosed a 5.66% stake (802K shares) in the company.

While the firm made no direct requests, they said they may engage in communications with one or more shareholders, officers or directors of Alloy, including discussions regarding the Issuer's operations and strategic direction.

The firm said it used funds of $8,479,218 to make the stock purchases.

Alloy is a nontraditional marketing company with expertise in direct mail, college and high school media, interactive, display media, college guides, promotional and social network marketing.

Alloy Inc Chart 12 12 06

Source: Hedge Fund RGM Adds Alloy to Its Mix