Clorox Delivers A Disappointing Dividend Increase

May.20.14 | About: The Clorox (CLX)


Last week Clorox increased quarterly dividends by 4.20% to 74 cents/share, the lowest rate of increase since 2006.

This marked the 37 consecutive annual dividend increase for this dividend champion.

It was a disappointing increase however, which is much lower than what I was expecting.

The Clorox Company (NYSE:CLX) manufactures and markets consumer and professional products worldwide. Last week, the company increased quarterly dividends by 4.20% to 74 cents/share. This marked the 37th consecutive annual dividend increase for this dividend champion. It was a disappointing increase however, which is much lower than what I was expecting. This is also the slowest dividend increase since 2006, when dividends were raised by 3.60% to 29 cents/share.

I still like the company, and would continue holding onto the stock I own, based on my original analysis of Clorox. However, I would not be adding to the company in the near future, because the annual dividend growth is lower than my 6% annual dividend growth target. In addition, the stock is trading at the top of my acceptable valuation range of 20 times earnings, although the yield at 3.20% is pretty decent, and sustainable for the time being. The company earned $4.32/share in 2013, and is expected to earn $4.33/share in 2014 and $4.50/share in 2015.

I also do not like the fact that revenues have increased from $4.324 billion in 2004 to $5.623 billion in 2013, but total net income went from 549 million to 572 million. Earnings per share went from $2.56 in 2004 to $4.30 in 2013, mainly due to massive share buybacks in 2005 and 2006. Those share buybacks resulted in negative book values per share, which are scaring novice investors. Many investors are thrown off from the supposed high debt levels for Clorox, but I'm not seeing any reason for worry. The company could easily pay off all of its long-term debt within less than 3 - 4 years based off its free cash flow. Of course, in the current low-yield environment, the incentive is to lock in those ridiculously low rates, not repay debt with cash that can deliver higher value to shareholders or by reinvesting in the business.

The chart below teaches one important lesson for dividend growth investors. The lesson is that dividend growth rates can fluctuate over time, and are not going to be consistent every single year. It is important to understand this, in order to avoid having unreasonable expectations. It is also important to note that one should not panic and sell because of one or two years where the dividend is not increased fast enough. Year over year dividend growth can be lumpy, yet the 10-year average growth could turn out to positively surprise investors. There were nine quarters between 2000 and 2002 and six quarters between 2003 and 2004 where dividend payments were unchanged. Despite this, annual dividend payments still increased every year during that period. However, investors who panicked and sold because they didn't like the freeze missed out on a dividend that almost tripled.

Decl Date Qtrly Dividends Increase %
05/12/14 0.74 4.23%
05/12/13 0.71 10.94%
05/14/12 0.64 6.67%
05/18/11 0.6 9.09%
05/19/10 0.55 10.00%
06/11/09 0.5 8.70%
05/14/08 0.46 15.00%
05/24/07 0.4 29.03%
11/15/06 0.31 6.90%
11/16/05 0.29 3.57%
11/17/04 0.28 3.70%
07/16/03 0.27 22.73%
07/16/02 0.22 4.76%
07/19/00 0.21 5.00%
07/20/99 0.2 11.11%
07/14/98 0.18 12.50%
07/16/97 0.16 10.34%
07/17/96 0.145 9.43%
07/19/95 0.1325 10.42%
07/19/94 0.12 6.67%
03/19/93 0.1125 7.14%
04/16/92 0.105 7.69%
04/19/91 0.0975 8.33%
04/20/90 0.09 16.13%
04/21/89 0.0775 19.23%
03/18/88 0.065 18.18%
04/21/87 0.055 15.79%
04/18/86 0.0475 11.76%
04/29/85 0.0425 13.33%
04/30/84 0.0375 15.38%
Click to enlarge

Disclosure: I am long CLX. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it. I have no business relationship with any company whose stock is mentioned in this article.