Fox Interactive/MySpace Beats Yahoo in November Page Views

Fox Interactive, a division of News Corp which includes the prominent MySpace, reported a 9% increase in the number of pages viewed last month, beating out internet giant Yahoo. Rupert Murdoch's company reported an increase of 39.5 million pages viewed in November from 38.7 million in October, while Yahoo's total pages viewed decreased from 41.6 million in October to 38.1 million in November. MySpace, plays a large role in News Corp's success; Yahoo counters that visitors spend an average of 5.5 hours on Yahoo compared with 4 hours on MySpace, and that pages viewed is not a reliable measure of its popularity because the company's new Web 2.0 technology fits more content onto fewer pages. Yahoo is still the leader in unique visitors with 129.9 million in November, while MySpace had 57.2 million.
• Sources: RedHerring.com, Search Engine Watch. Conference call transcripts: News Corp. F1Q07, Yahoo F3Q06
• Related commentary: And the Top Media Company of 2006 Is..., Will Yahoo!'s Xie Wen Jump to MySpace China?, Social Networks Now Driving Significant Retail Traffic, Open Letter To Terry Semel Of Yahoo!
• Potentially impacted stocks and ETFs: News Corp. (NWS), Yahoo (YHOO). Competitors: Time Warner (TWX), Microsoft (MSFT), Google (GOOG).ETFs: PowerShares Dynamic Media Portfolio (PBS), Internet HOLDRs (HHH)

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