Retail: Facebook 'Fan' Winners and Losers - August 2010

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 |  Includes: ASNA, BBY, DECK, KSS, NWY, SBUX, SHLD, YUM
by: Retail Geeks

Retailers are proactively reaching out to their customers and target audience via social media, ranging from Facebook and Twitter pages to blogs and online communities. It is fast becoming the most effective approach to boost brand awareness, understand their customers, get feedback, as well as direct traffic to a company’s web site.

We like to track the Facebook activities and monthly fan base growth for the retail sector. Click here to see our compilation of monthly Facebook ‘fan’ numbers.

It is worth noting that out of the 70 retail brands covered in this survey, New York & Co (NWY – $2.01) was the largest percentage gainer of ‘fans’ in August 2010 versus July 2010 with a +88.4% gain. Amazingly, Kohl’s (KSS – $48.22) was next at +66.2% growth in August 2010 versus July 2010.

Conversely, Sears (SHLD – $64.42) and Ugg Boots (DECK – $45.59) delivered dismal +0.3% ‘fan’ growth in August 2010 versus July 2010. Limited Too (DBRN – $21.81), Pizza Hut (YUM – $42.44), and Best Buy (BBY – $32.43) were not much better at +0.4%, +0.6%, and +1.2%, respectively.

Starbucks (SBUX – $23.70) continues to lead the way by a wide margin with the largest number of ‘fans’ with 13 million (the chain even added an impressive gain of 1.6 million new ‘fans’ in August 2010 versus a month earlier).

Facebook Fan Base Highest Percent Growth – August 2010 vs. July 2010

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Facebook Fan Base Lowest Percent Growth – August 2010 vs. July 2010
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Disclosure: No positions