Patrizia Saviolo
Contrarian, long only, value

Yoox: Time To Refresh The Look

(Editor's Note: Investors should be mindful of the risks in trading in illiquid securities such as YXOXF.)

Fashion was born in Italy: it's not a surprise that one of the global internet retailers in fashion and design is the Italian Yoox [OTCPK:YXOXF]. Its CEO and founder is Federico Marchetti, who launched his business in 2000. Since 2009, Yoox has been quoted at the Milan Stock Exchange and in the last years it expanded its operations worldwide, covering USA, Europe, Japan, Russia, Hong Kong and China.

1) Yoox's business model

Yoox operates in two different businesses:

- It buys past season collections from fashion brands and sells them through its multi-brand online stores (,,

- It designs,...

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