It's hard not to read into the following bit of news
that Microsoft's (NASDAQ:MSFT
) Zune music player is struggling:
To tout its Zune, Microsoft launched a marketing campaign on par with that for the original Xbox. But now that the music player has spent a month on the market, the company is considering increasing its advertising to attract more attention to it.
"We are talking about upping that spend a little more," Marketing Director Jason Reindorp told CNET News.com last week.
Ad spending is up, people can't find other Zune users, and the device itself has now fallen out of the top ten all the way to spot #65 on Amazon's (NASDAQ:AMZN) top sellers list of electronics.
The blog Compete has posted some interesting data on this issue:
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