Brian Grosso
Investment advisor, long only, long-term horizon, value

Destination Maternity: An Optimal Destination For Value/Contrarian Investors?

Business Overview

Destination Maternity (NASDAQ:DEST) designs and sells maternity apparel in the US and, increasingly, globally through over 2800 stores including licensed and international locations. A little over 2/3 of the locations are stores and leased departments that the company operates. The company designs clothing under several brands at different price points, and contract manufactures the apparel through factories mostly outside of the US. The company was founded in 1982 as a mail order catalog, began operating stores in 1985, IPOed in 1993, and made several strategic acquisitions from 1994-2001.

Competitive Position

The company rightly claims to be the undisputed leader in maternity apparel in the US. The company claims to have 35-45% market share. IBISWorld has the...

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