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Retailers are proactively reaching out to their customers and target audience via social media, ranging from Facebook and Twitter pages to blogs and online communities. It is fast becoming the most effective approach to boost brand awareness, understand their customers, get feedback, as well as direct traffic to a company’s web site.

We like to track the Facebook activities and monthly fan base growth for the retailers and brands that we follow (and a few others). Click here to see our compilation of monthly Facebook ‘fan’ numbers.

It is worth noting that out of the 70 retail chains/brands covered in this survey, Carl’s Jr. was the largest percentage gainer of ‘fans’ in September 2010 versus August 2010 with an impressive +70.0% gain. Amazingly, Payless (PSS – $16.14) was next at +42.8% growth in September 2010 versus August 2010, although with a much smaller ‘fan’ base.

Conversely, Talbots (TLB – $13.10) delivered dismal +0.9% ‘fan’ growth in September 2010 versus August 2010. Best Buy (BBY – $40.83) and Sears (SHLD – $72.14) were not much better at +1.6%, followed by Casual Male (CMRG – $4.08) and Cost Plus World Market (CPWM – $4.15) at +2.2%.

Starbucks (SBUX – $25.55) continues to lead the way by a wide margin with the largest number of ‘fans’ with 14.4 million (the chain even added an impressive gain of 1.3 million new ‘fans’ in September 2010 versus a month earlier).

Facebook Fan Base Highest Percent Growth – September 2010 vs. August 2010

click to enlarge

facebook highest


Facebook Fan Base Lowest Percent Growth – September 2010 vs. August 2010

facebook lowest

Disclosure: No positions

Source: Retail Sector Facebook ‘Fan’ Winners and Losers – September 2010