Nike Discusses China Strategy Leading to Beijing Olympics

From Nike's (NKE) fiscal Q2 2007 earnings conference call late yesterday:

Mark Parker - CEO

The U.S. region continues to be a workhorse. Second quarter revenue increased 8%, based on strong footwear increases and even stronger apparel performance. Our EMEA region grew revenue 6% driven by strong performance in apparel, equipment and retail. Our Central European markets grew more than 30%. In Asia Pacific, consumers continue to respond to the brand across the region. Revenue in the region grew 15% over last year and over 30% in China.

Charlie Denson - President, Nike Brand

In China, we'll continue to build off the successes that we've just had at the Asian Games in Doha where we outfitted 21 out of the 28 Chinese Olympic Federations and I think they won over 160 Gold medals at the Asian games. So a little bit of a prelude to Beijing and we'll continue with that "Just Do It" campaign that we're going to stick with all the way up into the '08 Olympic period. So the Asian Game performance will be a focal point of that.

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