Humans Doing The Work Of Machines Doing The Work Of Humans

According to a story in yesterday's Times of London (thanks for the heads-up Jon), Wikipedia founder Jimmy Wales is working with Amazon (AMZN) to launch a Google (GOOG) competitor. Like Wikipedia, the new service -- let's call it the Pooh-esque "Woogle" -- is to be driven by human editors rather than algorithms.

Among other things, this is a useful reminder, if needed, of the continuing rise of what my friends at O'Reilly call "artificial artificial intelligence": human-centered computing whereby we carbon-based lifeforms do the work, and fame-hungry computers get all the credit.