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Stocks discussed on Jim Cramer's Stop Trading! TV Segment, Monday October 18.

Apple (NASDAQ:AAPL), Citigroup (NYSE:C), Jack-in-the-Box (NASDAQ:JACK), Chipotle (NYSE:CMG), Wendy's/Arby's Group (NASDAQ:WEN)

Apple (AAPL) has a history of sandbagging during earnings, to the point where it is difficult to revise estimates up or down. However, Cramer has come up with one metric; since lower price Apple items lead consumers to then buy additional products at higher prices, the more merchandise leaves the store, the higher Apple's dollars per square foot earned. This metric "is really what is driving the numbers," and Cramer's estimates for Apple are $22 a share.

Citigroup (C) should finally be trading to its book value of $4.65-$4.70, since this international bank is now less vulnerable to foreclosures; “So suddenly you have kind of an investable story, and that’s different,” Cramer said. “This has always been a spec story, now it seems investable.”

The fast food group is looking hot, especially Jack-in-the-Box (JACK) which is benefiting from California's recovery and whose Mexican restaurant chain, Qdoba, might give Chipotle Mexican Grill (CMG) a run for its money. Cramer noted Wendy's/Arby's Group (WEN) is doing well.


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Source: Cramer's Stop Trading! The Right Metric for Apple (10/18/10)