Cramer's Stop Trading! 5 Market-Moving Earnings to Watch (10/22/10)

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 |  Includes: AAPL, AVP, BUCY, CAT, CL, EQIX, FFIV, JOY, K, MDLZ, MMM, MRK, PG, XOM
by: Miriam Metzinger

Stocks discussed on Jim Cramer's Stop Trading! TV Segment, Friday October 22.

F-5 (NASDAQ:FFIV), Procter & Gamble (NYSE:PG), Exxon (NYSE:XOM), Bucyrus (NASDAQ:BUCY), Joy Global (JOYG), Caterpillar (NYSE:CAT), Apple (NASDAQ:AAPL), Equinix (NASDAQ:EQIX), Colgate Palmolive (NYSE:CL), Avon (NYSE:AVP), Kraft (KFT), Kellogg (NYSE:K), 3M (NYSE:MMM), Merck (NYSE:MRK),

1. F-5 Networks (FFIV) will be a tell on cloud computing, a space that seems to be coming back after it was unfairly brought down by Equinix's (EQIX) poor quarter. It reports on Tuesday; "When they report you either get the cloud back to 52-week high or cloud goes back down.”

2. If Procter&Gamble (PG) guides up on Tuesday, there could be a move in the entire soft-goods cohort, particularly Colgate Palmolive (CL), Avon (AVP), Kraft (KFT) and Kellogg (K).

3. 3M (MMM), a computer screen play which has substantial exposure to Asia, on Thursday will settle the question of whether tech is headed up or down.

4. Merck (MRK) is a tell on the entire pharma industry. Cramer doesn't think it is "fair" that Merck has this influence.

5. Exxon (XOM) will answer questions about oil, namely “whether these futures matter, that we trade off of, and how much oil there is.” Cramer is "not a fan" of Exxon, but no one can deny that the company is influential.

Bucyrus' (BUCY) quarter was down Friday, but Cramer is still bullish on mining and equipment plays Joy Global (JOYG) and Caterpillar (CAT). "American machinery is ascendant," so Cramer can't account for the selloff in the sector.

Apple (AAPL) and gold's strong performance seem to be saying opposite things about the economy. Apple's advantage is that it is cheap and will be on the rise in the next six months, but for the next six years, nothing is going to be bigger than gold as central banks print money.

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