Gary Bourgeault
Long only, research analyst, portfolio strategy, media

Can NY Times Spend Its Way Out Of Declining Print Circulation?

For the struggling New York Times (NYSE:NYT), its latest quarter was a decent one by its recent low performance standard, as digital subscribers continue to grow while print circulation shrinks. High costs continue to weigh on the company's performance.

On the advertising side the company did fairly well, although on a monthly basis it was volatile, which can negatively impact any quarter depending on the timing of the volatility. One quarter may have two down months for the company, while the next quarter may have two months that are in the positive. With advertising, you have to look out longer to get a more accurate view of the way it is trending for the Times.

It was interesting...

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