Roller coasters are something of a Marmite proposition - you either love them or you hate them - and so too with roller coaster stocks like Green Dot (NYSE:GDOT). The basic concept of prepaid reloadable debit cards is a sound one and one that offers good access to the sizable unbanked/under-banked market, but I'm not sure that the company has the marketing and product power to withstand significant competition from the likes of American Express (NYSE:AXP) and Western Union (NYSE:WU).
The prospects of a contract renewal with Walmart (NYSE:WMT) could loom over this stock for most of the next year, and the unpredictability of the impact of the company's business development spending...
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