Yahoo! Inc. and Dash Navigation Inc. have inked a partnership that will put Yahoo's local-search on Dash's soon-to-be-released Dash Express auto-navigation system. The device, to be sold in consumer-electronics stores, will connect to the web using a cellular or Wi-Fi connection when it senses one is available. Adding local-search means drivers can zero-in on a nearby restaurant or store -- Dash's GPS technology will enable Yahoo to narrow search results to businesses nearby. Here's what the exec's had to say: Dash's CEO Paul Lego: "When you use Yahoo! Local search in your car, you will be amazed by the freedom that it delivers... For the first time, drivers will be able to leave their homes knowing that they can easily find whatever they need -- right
from their car. It's that simple." Paul Levine, GM of Yahoo! Local: "Yahoo! is committed to providing innovative ways to help consumers find relevant information when, where and how they want it... Working with Dash takes us one step closer to that goal and provides consumers with another meaningful and relevant way to interact with our products."
• Sources: Press release, Wall Street Journal, Search Engine Watch
• Related commentary: Dash's website, Yahoo! Local Search, Predictions From The Internet Search Industry Rumor Mill, Better Safe Than Sorry With Yahoo in 2007, I Think Yahoo Will Surpass Google In 2007: Here's Why. Conference call transcript: Yahoo! Q3 2006
• Potentially impacted stocks and ETFs: Yahoo! Inc. (YHOO). Competitors: Google Inc. (GOOG), Microsoft Corp. (MSFT), LookSmart Ltd. (LOOK), InfoSpace Inc. (INSP). ETFs: Internet HOLDRS (HHH), First Trust DJ Internet Index ETF (FDN).
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