John Ford
Value, special situations, growth at reasonable price, contrarian

Deckers Is A Strong Buy After Outstanding Q2 Earnings

Introduction

Deckers Outdoor (NYSE:DECK) is a footwear apparel company highlighted by brands UGG, Teva, and Sanuk. The firm is run by President/CEO/Chairman Angel Martinez, an industry lifer that co-founded Keen and has a long track record of value creation. Deckers is a quality name due to brand recognition and management acumen, and trades comparably or below its footwear competitors.

The Company released earnings last Thursday after the bell. They beat on revenue and earnings, although guidance was admittedly a tad conservative. Despite management conservatism, the market responded positively, closing up over 6% and above a clear resistance level of $90 per share.

UGG is central to Deckers' success, accounting for ~67% of revenue. Before readers lambast the UGG...

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