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Mergers and acquisitions continue to be the popular choice of executives looking to put their cash to work in the back half of 2010. FORTUNE’s Dan Primack writes,

“Fortune has learned that Amazon.com (AMZN) on Monday will announce that it has agreed to acquire Quidsi, the parent company of websites like Diapers.com and Soap.com. The purchase price is $540 million in cash, with Quidsi’s co-founders agreeing to multi-year employment contracts with Amazon. The price tag is $200 million over what Quidsi was valued at in its latest round of venture financing.”



Generally, the acquirer sees a drop in its stock price following the announcement of an acquisition, in this case Amazon.com. Depending on the integration and valuation of the deal, the long-term benefits of this particular acquisition, and the addition of the $1.2 Billion strategic purchase of Zappos earlier this year, could keep Amazon.com at the top of the e-commerce retailing sector for quite some time.

Disclosure: No positions

Source: Acquisitions Could Keep Amazon.com at the Top