I was hoping he'd grow out of it after having some fun saying f*** a few thousand times but, apparently, the novelty hasn't worn off for Stern. But it has for Sirius Satellite Radio Inc. (SIRI) subscribers, who are deactivating at a rate that is increasing twice as fast as subscriptions are increasing! Deactivations for Q2 were 230K vs. 66K (up 350%) in Q205, while subscriptions grew to 830K from 432K (less than 50%). While an army of sycophants may whisper in Howard's ear that this is OK and still represents a net gain -- I like him too much not to tell him the truth!
They are still outperforming XM Satellite Radio Holdings Inc. (XMSR), who lost 528,000 subscribers in Q2 alone, and whose additions are actually dropping. But this isn't about beating XM, it's about Howard getting back to doing a show that made him a national sensation. It's hard to be the "Bad Boy of Radio" when the radio you're on gives you carte blanche to say and do whatever you want.