China Mobile Navigating Through Uncertain Times

| About: China Mobile (CHL)


Increasing number of 3G and 4G users.

Investment in True Corp signals management's intent to expand.

Profitability may be significantly impacted by VAT hike.

I last published an article on China Mobile (NYSE:CHL) with a price target of $57 stating that despite profit concerns from declining 2G customer derived revenues, I'm optimistic that growing 3G (and 4G) customers would help to stabilize the operations.

Since reporting that article, CHL's price increased from $47 to about $54.50. With about 5% more to reach my initial target, I would like to provide an update on the company's operations so that readers are able to track CHL's progress and make an informed decision whether to sell or continue holding the company for further upside.

Operations Update

('000s) Total Customers Net Additional Cumulative Net 3G 4G 3G and 4G Monthly Increase in 3G and 4G
Customers Additional Customers Customers Customers Customers Customers
for the Month for the Year
As of 30 Jun, 2014 790,614 3,319 23,408 238,518 13,943 252,461 8,063
As of 31 May, 2014 787,295 2,682 20,089 236,289 8,109 244,398 7,621
As of 30 Apr, 2014 784,613 3,531 17,407 231,979 4,798 236,777 9,008
As of 31 Mar, 2014 781,082 5,467 13,876 224,976 2,793 227,769 11,026
As of 28 Feb, 2014 775,615 3,749 8,409 215,403 1,340 216,743 10,877
As of 31 Jan, 2014 771,866 4,660 4,660 205,866 0 205,866 14,243
As of 31 Dec, 2013 767,206 3,910 56,908 191,623 0 191,623

Source: China Mobile Ltd

For the first half of 2014, the Net Customer Addition was 23,408 as compared to a full year of 2013 of 56,908 customers. This is about 44% of last year's full year additions despite introducing 4G into the market. In the first half of 2013, there were 29,856 net customers added.

While Net Customer Additions were lower in the first half of 2014 compared to 2013, the important point to note is that the conversion of 2G to 3G or 4G customers is a prevalent trend.

3G Customer Growth

Source: China Mobile Ltd 2013 Annual Results Presentation

The number of 3G and 4G customers increased from 191.62 million to 252.46 million customers in the first half of 2014 alone. Assuming Average Revenue Per User per month (ARPU) for 3G customers of 75RMB or US$12.14 based on China Unicom Ltd's (NYSE:CHU) 2013 Annual Results Presentation, I estimate that the 3G and 4G customer segment would contribute slightly over US$3b per month.

CHU Mobile and 3G ARPU Source: China Unicom Ltd 2013 Annual Report Presentation

The change in 2G versus 3G or 4G customer mix will probably boost the top line by about $240 million every month based on the 60.84 million new 3G or 4G customers in 1H2014.

Forecasting outwards into a full-year forecast, assuming we add about 8,000 new 3G or 4G customers every month, we should reach 300 million 3G or 4G customers by the end of the year, which is approximately 255 million customers on average across the year. I estimate data services revenue at the end of the year to be $35.6 billion (or 220 billion RMB) based on 2013's reported data services revenue. This $7 billion incremental revenue probably will be offset by declining voice and SMS/MMS revenues which was a decrease of $3 billion last year.

Source: CHL 2013 Annual Report Presentation

Investing in True Corp

CHL has probably stabilized its operations and profitability in 2014 and with this stability the $881 million investment in True Corp for 18% of its equity will probably not impact CHL's bottom line by much. While True Corp is facing similar issues in Thailand with declining profitability, the intention to utilize CHL's massive cash hoard of about $70 billion signals CHL's intent to expand its revenue stream beyond China.

Risks Remain

Risks remain however, and a key factor impacting CHL's profitability is regulations and the main one so far is the impact of VAT changes on CHL's profitability. As a state-owned enterprise, I speculate that the chance of price increases and passing on the burden to consumers to be quite limited.

China introduced new VAT rates of 11% for basic telecommunication services and 6% for value added services. Bernstein analyst Chris Lane anticipates that this new VAT rate implementation could mean a 7% reduction in net profits.


With a strong balance sheet and stabilizing business model, CHL has time to buy itself into other means of expanding margins. This puts investors in a position where there is less downside in holding CHL for awhile longer, assessing if there are further upside catalysts, probably through new acquisitions or strategic partnerships.

I am maintaining price target of $57 but will look to review this after CHL's 1H2014 operating results to pick up clues and more information.

Disclosure: The author is long CHL. The author wrote this article themselves, and it expresses their own opinions. The author is not receiving compensation for it (other than from Seeking Alpha). The author has no business relationship with any company whose stock is mentioned in this article.