Most investors when they think of credit card companies think of Visa (NYSE:V) and MasterCard (NYSE:MA). Both are good companies but are fairly expensive on a relative basis. When investors think of banks and lending companies they often think of JPMorgan (NYSE:JPM), Bank of America (NYSE:BAC), and even regional banks like Regions Financial (NYSE:RF). This leaves Discover Financial Services (NYSE:DFS) under-appreciated by the markets despite the firm's exposure to secular growth in credit cards, and its expanding business in personal loans and bank products. In that sense, Discover is a great stock for a long-term investor as the company's expanding product set and stable financials will eventually cause...
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