A Renewed ZEST in TATA's footstep - Love's in the air ?
For the last four years Tata Motors (NYSE:TTM) had not launched a new car model in the market. Customers were dissatisfied and their vehicles lacked quality. Some complained that they were simply refurbishing their successful variants and launching them in the market. The Nano debacle and the subsequent image that it was a poor man's car had significantly affected the health of their domestic operations. This had a detrimental impact on their market share which fell from 10% in 2010 to 4.2% in June 2014
As a response to the critics and to catch up with its competitors the company introduced a couple of new models...
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