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PFSweb Inc. (NASDAQ:PFSW)

Q2 2014 Earnings Conference Call

August 13, 2014 11:00 AM ET

Executives

Michael Willoughby – CEO

Thomas Madden – CFO and CAO

Analysts

Mark Argento – Lake Street Capital Markets

George Sutton – Craig-Hallum Capital Group LLC

Scott Tilghman – B. Riley & Co.

Operator

Good afternoon, everyone, and thank you for participating in today’s conference call to discuss PFSweb’s financial results for the second quarter ended June 30, 2014. Joining us today are PFSweb’s CEO, Mr. Michael Willoughby; and the company’s CFO, Mr. Tom Madden. Following their remarks, we’ll open the call for your questions.

Before we go further, I would like to make the following remarks concerning forward-looking statements. All statements in this conference call, other than historical facts, are forward-looking statements. The words anticipate, believe, estimate, expect, intend, will, guidance, confidence, target, project and other similar expressions typically are used to identify forward-looking statements.

These forward-looking statements are not guarantees of future performance and may involve and are subject to risks, uncertainties and other factors that may affect PFSweb’s business, financial condition and operating results, which include, but are not limited to the risk factors and other qualifications contained in PFSweb’s annual report on Form 10-K, quarterly reports on Form 10-Q and other reports filed by PFSweb with the Securities and Exchange Commission, to which our attention is directed.

Therefore, actual outcomes and results may differ materially from what is expressed or implied by these forward-looking statements. PFSweb expressly disclaims any intent or obligation to update these forward-looking statements.

During the call, we may also present certain non-GAAP financial measures, such as EBITDA, adjusted EBITDA, non-GAAP net income, service fee equivalent revenue, merchandise sales and certain ratios that use these measures. In our press release with the financial tables issued earlier today, to which your attention is directed on our website at pfsweb.com, you can find our definition of these non-GAAP financial measures, a reconciliation of these non-GAAP financial measures with the closest GAAP measures and a discussion about why we think these non-GAAP measures are relevant.

These financial measures are included for the benefit of investors and should be considered in addition to and not instead of GAAP measures.

I would like to remind everyone that this call is being recorded and will be available for replay through August 27, 2014, starting at 2:00 PM Eastern Standard this afternoon. A webcast replay will also be available via the link provided in today’s press release, as well as available on the company’s website at www.pfsweb.com. Any redistribution or retransmission or rebroadcast of this call in any way without the expressed written consent of PFSweb, Inc. is strictly prohibited.

Now I would like to turn the call over to the Chief Executive Officer of PFSweb, Mr. Mike Willoughby. Please go ahead, sir.

Michael Willoughby

Thank you, Anna, and good morning, everyone. As you saw before the open of the market today, we issued a press release announcing our financial results for the second quarter ended June 30, 2014. The increase in service fee equivalent revenue this quarter was an early indication of our projected return to year-over-year top line growth in our eCommerce business as we begin to move past the difficult quarterly comparison impact created by our previously announced client transitions.

In fact, excluding the impact of these client transitions, service fee equivalent revenue increased 20% compared to the prior year quarter. Our service fee revenue performance has been positively impacted by the incremental projects revenue from the existing clients and from new and expanded client relationships.

New business from existing clients continues to be strong as we transition into the back half of the year. I believe that the bode of confidence we received from our existing clients as they expand their relationship with us is the strongest visible indicator that we have effectively responded to the performance issues of the 2011 holiday which influenced these prior large client relationships to complete their transition away from us.

With regard to the second half of 2014, we look forward to completing the implementation work for the United States Mint later this quarter as we launch their end-to-end solution and as we then turn our attention fully to executing for all of our clients in another important holiday season.

Before I could comment further, I’d like to turn the call over to Tom to discuss our financial results for the second quarter of 2014. And then following Tom’s remarks, I’ll return to discuss some additional highlights and provide a business development overview and then we will open the call for your questions. Tom?

Thomas Madden

Thanks, Mike, and good morning, everyone. As Mike indicated, I’ll spend some time providing additional color on the second quarter results reported earlier today, as well as our outlook for the remainder of 2014.

Before doing so, I’d like to remind everyone, especially newcomers to the PFSweb story, that when we provide discussions about our financial results, we often discuss our service fee equivalent revenue performance. This non-GAAP metric is calculated by taking our service fee revenues, which is the primary business activity we perform, and adding the gross profit on our product revenue business so that both businesses can be measured on a similar service fee basis.

Another item I want to remind everyone about is that as we said and communicated targets for our expected performance during calendar year 2014, it was anticipated that our service fee equivalent revenue and operating margins would decrease on a year-over-year basis during the first half of 2014 due to the impact of the previously announced client transitions.

Then we anticipate improvements on a year-over-year basis in the second half of the year when we anniversaried the impact of these transitions and start experiencing the benefit of new and expanded client relationships including the US Mint rollout.

With that being said, I’d like to now go through our second quarter financial results.

As expected, the impact of the 2013 client transition activity and the reduced product revenue activity continued to hinder our service fee equivalent revenue growth on a year-over-year or on a year-to-year comparison basis.

However, even with the impact of these transitions, our second quarter of 2014 service fee equivalent revenue actually increased as compared to the comparable period in the prior year increasing slightly by 2% to $28.5 million.

Additionally, as Mike alluded to earlier, excluding the impact of the client transition, our service fee equivalent revenue was up 20% versus the prior year. As a substantial portion of this client transition activity was completed by the beginning of the third quarter of 2013, we are very pleased to have essentially anniversaried the primary impact of these transitions in our third quarter and expect to have cleaner quarter-over-quarter comparison on a go-forward basis.

Our service fee gross margin in the second quarter of 2014 was 30%. This gross margin performance was at the high end of our targeted growth margin range of 25% to 30% and was positively impacted by certain incremental higher margin project activity.

The prior year gross margin of 33% also included the benefit of certain project works as well as certain incremental fees and profit associated with last year’s client transition related activities.

SG&A expenses during the second quarter increased 5% to $11.5 million compared to the 2013 second quarter. Excluding the impact of stock compensation and certain costs, primarily professional fees, incurred a pitfall [ph] to our acquisition strategy. Our SG&A was essentially flat on a year-over-year basis.

Adjusted EBITDA on the second quarter of 2014 decreased to $1.7 million which again was primarily attributable to the impact of the client transitions.

Now turning to the balance sheet. At June 30, 2014, cash and cash equivalents totaled $23.2 million compared to $22.4 million at the December 31, 2013. Total debt decreased to $10.2 million compared to $11.1 million at the end of 2013.

As such, our net cash to debt position was approximately $13 million positive which is somewhat better than both the December 2013 yearend reporting time as well as the March 2014 quarter.

Our cash balance continues to be aided in part from the timing of certain cash collections received by PFSweb from our clients’ customers that are then later remitted to our clients.

At this time, we are reiterating our previously announced target for 2014 service fee equivalent revenue to raise between $127 million to $133 million and adjusted EBITDA to range between $12 million to $14 million. Excluding the remaining impact of our client transitions from last year, the 2014 service fee equivalent revenue target, reflects an estimated increase in fees generated from our current and projected new clients of more than 20% versus 2013. While our product revenue statement is expected to continue to decline annually by approximately 20%.

Given the complexities surrounding the contract with our last remaining client in the product revenue segment, we plan to begin working this client later this year to evaluate a possible modification and redesign of the contract so that we can account for it on a service fee based business model. And we believe that that will help simplify our GAAP financial results in the future.

We are also reiterating our margin guidance with gross margins in our service fee business expected to raise between 25% to 30% and product revenue gross margins to be approximately 6%.

As noted earlier, we expect to complete our rebound from the primary impact of the client transitions in the third quarter of 2014. And we believe, we will further benefit from the onset of new client contracts, including the United States Mint but they’re projected to go live late in the third quarter though several weeks later than originally anticipated based on the Mint’s revised scheduling.

Based on our current projections of existing and new client activity, we expect to see strong year-over-year improvements as we complete the second half of 2014 and enter 2015. We continue to maintain our long term target to grow service fee equivalent revenue at a rate of 20% or more.

With the leverage we believe we can generate from our existing infrastructure and higher margin services, we are targeting that this incremental revenue will result in an adjusted EBITDA contribution in the mid to high teens range as a percent of incremental service fee revenue. If successful, this would allow us to steadily improve our adjusted EBITDA performance and as a percent of service fee equivalent revenue from a level of approximately 9% in 2013 to a range of 12% to 14% as we look to the future.

This concludes my prepared remarks. Now, I’ll turn the call back over to Mike for some further comments on the recently completed quarter, as well as an overview of business development highlights and closing remarks. Mike?

Michael Willoughby

Thank you, Tom. As I mentioned in my opening remarks, we will very please with the results of the second quarter. Especially pleased with the strong performance from our current clients’ organic growth and from expanded relationship with our current clients and from incremental project revenue.

I’d like first to talk about activities with our clients and a great example of an expanded client relationship is the recent launch of a new eCommerce solution for Urban Decay, which is a L’Oreal brand.

On our last call, we referred to the implementation of this program as the nice grant from this major client relationship. And I’m very excited to share the name of this great brand with you as we continue to expand our long term relationship with L’Oreal.

I’m also pleased to have this highly valued client’s vote of confidence as we partner with them to grow their eCommerce business in the US. Another example of existing client with expansion is the successful replatforming of a B2B website for an existing health and beauty client. This program is an innovative end-to-end B2B solution that utilizes the Demandware platform and our traditional B2B SEO service, providing a retail replenishment service for this brand, small to medium size retail customers.

This new B2B program is an expansion of the Demandware base end-to-end direct to consumer program that we’ve operated for this brand since 2012. I’m excited to for PFSweb to bring to market an innovative E2B solution built on the otherwise direct-to-consumer focused Demandware platform. And believe this flexibility further reflects our differentiation as a true enterprise flash technology services provider.

Dedicated [ph] by our strong incremental [indiscernible] revenue performance in this quarter, we continue to see a strong appetite from our existing clients for our website technology services. We are currently performing various technology and agency services for multiple discreet projects for clients such as BCBG, Proctor & Gamble and Roots [ph] including redesigning their sites or adding additional functionality to grow their business and improve their overall shopping experience.

In addition to these large redesign project, we’re seeing an increase in smaller discreet projects through other existing clients that include new features and functionality on their Demandware based eCommerce sites, such as enabling international shipping options and technology integrations to enable ship from store and other army [ph] channel functions. Our success in engaging with the existing clients on a variety of web development projects gives me confidence in our ability to compete on a standalone technology services engagement basis with both current and new clients in the future.

We’ve also seen growth in our agency services as we continue to build our portfolio brand by leveraging our current client relationships. This past quarter, we completed five creative services engagement for some prominent brands including Clarisonic, the United States Mint and three other great brands. We’re very excited to see this segment of our business grow and I look forward to expanding our relationship with the existing client and adding new agency specific clients in the future.

Now moving on to some new client news. We’re pleased to announce the signing and ongoing implementation of a new eCommerce program for Canada Goose, which is an iconic, Canadian, extreme weather outerwear apparel brand.

Under this agreement, we will provide end-to-end services for their eCommerce business in Canada. This solution is scheduled to go live during the third quarter this year, after which time we believe we will have an opportunity to help them launch their eCommerce presence to new geographies.

This client engagement is also noteworthy as it is our first win selling with Demandware as a solutions partner rather than as an end-to-end partner. After winning the website build based on a client direct relationship with Demandware which was typical of the system integrator model, we then successfully cross sold this client on our other agency BPO services, which effectively transformed this engagement into an end-to-end deal.

I believe we will see more of this type of engagement in the future and I’ll have more to say about our evolving relationship with Demandware in a few moments.

Our project to replatform the current United States Mint program to our end-to-end solution is on schedule and has now transitioned into the testing phase. We are now supporting the United States Mint with pre-launched production services in our fulfillment center and with certain pre-launched marketing services in anticipation of the public unveiling of the new website towards the end of the third quarter.

As a reminder, we currently expect this contract to initially contribute service fee revenue around $17 million to $20 million per year on a full run rate basis. The United States Mint contract should produce a more consistent revenue stream and many of our other direct-to-consumer brands as the United States Mint does not show [ph] significant volume surge during the Q4 holiday season as with many of our other direct-to-consumer brands.

We currently have a total of 77 client programs live around the world with 30 of those operating as end-to-end programs. This net total takes into account several previously anticipated small client termination as we continue to disengage from underperforming client relationships and focus on higher performing, high potential opportunities.

We also have three new eCommerce programs and implementation including the United States Mint and Canada Goose, which are scheduled to go live over the next few months. I do want to make you aware of a rare terminated client implementation.

On our last call, I referred to two new eCommerce programs and implementation for a new fashion client Modnique. We also announced this relationship in the press release on April 29th of this year. Unfortunately, Modnique was recently and unexpectedly taken into bankruptcy liquidation and as a result, these projects have been cancelled. We have taken a small write-off in the June quarter relative to certain implementation activities for Modnique.

Even with the cancellation of the Modnique project, our strong new business pipeline with existing clients, we see client wins, and of course the ramp of the United States Mint business, positions us to strengthen our financial performance, actually exit 2012 – 2014 and look ahead into 2015.

And finally, with regard to our solutions, we will continue our strategic focus on targeting one or more acquisitions in the near-term. We are focused on businesses that will enhance our agency and technology services, and which will expand the number of e-Commerce platform we can support, enabling us to better compete for standalone professional service engagements. We also target technology services acquisition as a way of enhancing our robust offer capabilities and further reducing our overall cost which will enhance our competitiveness.

When combined with our existing Manila operation, this will allow us to be more competitive for standalone website development projects. It’s worth noting that we have successfully qualified with our Demandware partner for standalone website development projects. And we are now in the top tier of their LINK Solution Partner ecosystem as a strategic partner. And this is in addition to our status as a LINK end-to-end partner. Only Accenture and PFSweb are qualified for both the Demandware LINK end-to-end partner program, and the LINK Solutions Partner program as indicated on the Demandware’s website.

I believe our new status with Demandware will drive a higher number of website development leads into our pipeline in the future. And potential acquisitions will further enable us [indiscernible] from other platforms as well as enhance our competitiveness across all leading platforms.

I also believe we have an opportunity too to involve our sales and marketing approach to take advantage of these potential acquisitions as we sell standalone agent – visual agency, standalone technology, and standalone BPO service engagements, while at the same time, maximizing our end-to-end opportunity as we optimize our sale cycle.

We expect to commit additional resources to sales and marketing in the future. Those two are inside and outside sales forces as we look to execute our execution strategy. I feel very good about the strong foundation of our current client portfolio which will be augmented in the next few months by the important addition of the United States Mint. And I remain confident that the evolution of our solution will position us to build the expected strength of an exciting 2015 performance, and then stay in [ph] that growth over the next three to five years as we look to become an even more dominant player in the commerce services industry.

With those prepared comments, Tom and I would like to open up the call for question and answer session. Anna.

Question-and-Answer Session

Operator

Thank you, sir. (Operator instructions)

And our first question will come from Mark Argento with Lake Street Capital Markets. Please go ahead.

Mark Argento – Lake Street Capital Markets

Yes, good morning guys.

Michael Willoughby

Hey, Mark, how are you?

Mark Argento – Lake Street Capital Markets

Good, thanks. Nice quarter by the way. Kind of digging in a little bit on some of the new implementations in particular the Mint, it sounds like that’s going to launch a little bit later than originally anticipated [ph]. Any thought – does that impact – materially impact your thoughts around initial revenue as we get closer to holidays or should it be relatively inconsequential? I don’t know how holiday centric the Mint business is.

Michael Willoughby

So I think as we indicated, the US Mint business is not expected to have the same kind of seasonal volatility that a lot of our direct to consumer relationships show. And so, we would expect that $17 million to $20 million of service fee revenue to be spread fairly evenly across a full year.

And so, I think in the past we’ve indicated that we expected to see a full Q4 benefit from that relationship. And we still expect to see that with the late Q3 launch of the business.

As you pointed out, it is a little bit later than we initially expected. At the front of the engagement, we had targeted a go live in early September. Now, the go live is towards the backend of the month, with the public launch probably even on October 1.

That being said, the decision to move the date or to solidify the date at the back half of Q3 is based on the Mints’ timing. And doesn’t have any indication of any issues on our side with the implementation. So we’re very confident in the process so far, and the early results are indicating a very successful launch.

I’ll let Tom talk about what we expect as far as kind of revenue in the back half of the year, not including Q4. Tom.

Thomas Madden

Yes. So with the few weeks delay in the US Mint activity, it does slightly impacts Q3 projections. But that’s been accounted for as we take a look at the projections for the whole calendar year in regards to the guidance that we provided in the call. So we’ve kind of take that into account.

Mark Argento – Lake Street Capital Markets

Okay. And then remind me how – I assume you guys – you guys made a decent investment in terms of the facilities and some of the other things to get ready to launch. Can you guys remind me, do you guys capitalize any of that or how much of that is been born in the income statement at this point? And remind us the accounting for the on-boarding expenses.

Michael Willoughby

So we’re mostly activity up to this point. There’s nothing much recognitions in the P&L through the end of June. We will start seeing some activity in the September quarter applicable to certain components of the – to build [ph] and the initial efforts to bring products into the warehouse and get call center team up and running.

So you’ll see some of that activity as we begin in the Q3 timeframe. There are certain aspects of the implementation that we need to [ph] capitalize and amortize over the life of the contract. Those are ones that are really tied more to our IT integration efforts, and items that really support the contract over the full life of the contract.

So there are kind of a combination of items that some will be recognized beginning in Q3, others will be accounted for as a deferred revenue and deferred cost on our balance sheet, and recognize over the life of the contract.

Mark Argento – Lake Street Capital Markets

Okay, got you. And most of the – most of those are kind of startup expenses, do they manifest themselves as cost to goods initially or is that something that you see in the OpEx front [ph]?

Michael Willoughby

[Indiscernible] usually falls in the cost to goods covered custody [ph].

Mark Argento – Lake Street Capital Markets

Got you, alright. Okay, alright. And then, Tom, you had mentioned that – yes, the way that you’re serving the pitch of the business or Mike I should say, the way you’re pitching the business with Demandware has changed a little bit from – I don’t know what the previous term was, but you call that more of a solutions provider approach. Maybe if you could talk – maybe help us think about that a little bit more to better understand kind of the old approach versus the new approach if you would.

Michael Willoughby

Sure. And thanks for the question. It is – I think it’s important to understand the difference. And what we’ve done is we’ve added a new type of engagement to our portfolio. If you look at Demandware’s ecosystem, they essentially have two types of partners that they recognize. One type is end-to-end partners who are able to support clients with a broad variety of services. In our case including fulfillment customer care, financial payment processing, order management services, agency services as well as the technology build and the reselling of the platform.

And the reselling of the platform is the important consideration there, and that all end-to-end providers are essentially able to contract to both the platform as well as these other services in a single contract. For many clients, that’s their preferred type of engagement. They want to engage with one party and receive all of the services from that party and have that one throat to choke kind of model.

And we do not expect to see that model be discontinued. We expect to continue to see a pipeline of opportunity where clients are determining if they want to engage that way. But we also had started to see an increase over the past 12 to 18 months of opportunities where the client preferred to have a direct relationship with Demandware, and to contract directly with Demandware, but still wanted to receive the rest of those services from a single provider.

And we found it difficult to engage with clients that had that preference starting out from that end-to-end position. And we believe that we were losing some market share to pure play system integrators that were working under the other Demandware model.

The other Demandware model is called, “Their LINK Solution Partner model.” And this, if you look at their website, it’s consists of many different system integrators that are certified on the platform with the ability to simply develop a website on top of the platform.

So we engaged with Demandware to become certified as essentially a system integrator. We moved into their top tier as a strategic provider alongside folks like Accenture and Sapient in that grouping.

And now we can engage with Demandware where the client has said that they didn’t want to integrate or they want to contract directly with Demandware and like the Canada Goose example, add the ability to just engage on the website build and when that part of the business –and they’d engage with the client to build their website on top of the Demandware platform. And in some cases, that may be the extent of the project just like any other system integrator. And the opportunity we would have after the launch would be to enter into a support engagement around just the platform. That’s what we would refer to as a standalone technology services engagement.

But like with Canada Goose, I do believe that there will be an opportunity both after winning the technology services engagement as well as even potentially after beginning the website development build or after launch to cross-sell those clients on our additional services particularly the digital agency services which I think are a really nice tuck-in with the technology services website build type engagement.

And I think Canada Goose is a very interesting prototype where we engage with Demandware to win the website build. As Canada Goose became aware of our broader set of services and how we can engage on the end-to-end basis, we are able to sort of cross-sell them and transform that into an end-to-end engagement. And I think that that may be a pattern that we’ll see going forward as we engage in Demandware in both of these type ways.

Mark Argento – Lake Street Capital Markets

Okay, that’s helpful. So effectively you can go in as an ala carte provider and I think cross-sell in some of the other services versus just the whole end-to-end solution?

Michael Willoughby

Exactly. We’re not forced into simply being an end-to-end model with Demandware. We now have the ability to pivot between those two models effectively.

Mark Argento – Lake Street Capital Markets

Okay. Last question for me. In terms of acquisitions, I know you’ve talked about – you guys are obviously looking at different ways to grow the business above the organic client growth and services growth that you’re seeing. Any updates on the acquisition side and thoughts about frontend, backend? It sounds like you’re really focused a little bit more on the front of the house right now. Anything new there?

Michael Willoughby

So I think you’re exactly right there. Our focus is on building the professional services side of the business where we believe we have an opportunity to accelerate growth. I think there’s a couple of opportunities in the technology services area. The most obvious is we have been in over the past four or five years really dedicated to only the Demandware platform as far as our ability to build websites and deploy websites on a platform.

And we think now is a good time to start to diversify and add additional platform practices to our portfolio which should increase the end-to-end opportunities we see where a client may want an end-to-end engagement but prefer a different platform than Demandware. And so we think that we would lose our opportunities in our traditional end-to-end pipeline.

But we also believe that it will open up a whole new target market to us which is system integrator type opportunities on other platforms such as APG or IBM WebSphere or Hybris as an example. And then those opportunities will then as with the Canada Goose sort of example, potentially lead to cross-sell opportunities with our other agency and detail services. So that’s kind of the first priority and that’s been our focus.

And as we indicated in the prepared remarks, we believe that we’re in a position to do that over the nearer term rather than long-term.

The other opportunity I think that we have as we indicated in our prepared remarks is most – all of these potential acquisitions we’re evaluating have robust offshore capabilities which when combined with our existing Manila operation will further improve the cost basis of those technology services to make us even more competitive.

And we think as we compete with pure player system integrators like Sapient as an example, it’s important that we have the right balance between onshore and offshore technical resources. And so that’s another opportunity.

And then finally, and I think over the long-term, maybe even most importantly, I think we have an opportunity to accelerate growth and improve our take rate on the digital agency side. And while we’ve had some exciting creative engagements over the past four to six months as I indicated with those five that I mentioned, we believe we have an opportunity to do even more. We think that in order to do more and not be reliant on current client relationships, that we need to add a true digital agency to our family of businesses. And with that, have the ability to compete for those standalone agency engagements.

And we’re excited about that because that’s the early part of the customer engagement. Those decisions made about redesigning the website and strategically how to position the website or the earliest decisions sometimes made even before a technology provider is selected and certainly before a BPO partner may be selected. And being able to engage early in the sale cycle will influence those key decisions and win those standalone engagements, we think is key to once again optimizing our sale cycle and increasing our take rate.

Mark Argento – Lake Street Capital Markets

All right and I appreciate the call. And thanks guys and congrats on good quarter.

Michael Willoughby

Thanks, Mark. I appreciate it.

Operator

And we’ll now move to George Sutton of Craig-Hallum.

Michael Willoughby

Good morning, George.

George Sutton – Craig-Hallum Capital Group LLC

Just a quick follow up on the discussion on the Demandware side. I know one of the challenges has been when you’re going after middle market opportunities, Demandware may not be the right solution for some of the types of opportunity looking at the other options. Can you update us on that part of process [ph]?

Michael Willoughby

Sure. I think that you point out a phenomenon that we touched on the past. I think even if you listen to Demandware’s comments, they’re very clearly pivoting towards the upper end of the market. I don’t blame them for that. And they’re positioned very nicely as a top tier platform. But it does leave I think opportunity in the small- to mid-size part of the market that is not met by the platform.

I think that’s part of the reason for a diversification strategy on our part. Some of the platforms that I mentioned particularly Hybris or Magento for instance are better suited for the small to midmarket opportunities.

We would be in a position, as we add platforms, to engage with clients on the website build and the agency services and then evaluate whether those opportunities are cost-effective for us on the BPO side.

To be honest, we have some of the same considerations as Demandware with regard to the BPO side of the business where we do prefer larger engagements that really leverage the infrastructure part of our business. But I don’t think we’d be near as sensitive to that with the professional services side where a website build project and a set of agency services could be very lucrative and important on a standalone basis even if we felt like potentially the fulfillment and customer care may not work for us.

And so just ala carte ability to engage I think gives us an opportunity to be a lot more surgical about how we address our target market. So it’s a great point, George. I think it just gives us a lot of flexibility in how we respond to the opportunities that are coming our way rather than feeling like we kind of have one tool in the toolbox which is an enterprise-scale end-to-end tool. And sometimes when you have one tool in the toolbox, then everything starts to look like – the hammer I think starts to look like a nail. We don’t want to be stuck in that kind of inflexible situation.

George Sutton – Craig-Hallum Capital Group LLC

So thanks for that. Relative to three different topics that I don’t think were really addressed on the call. The T.J. Maxx, if you could just give us an update on how that’s progressing? And I know you’re helping not just the trans [ph] – the transcosmos opportunity set if you could just give us an update there. And then also Rico [ph], I believe you are hoping to have some associations during the summer and as I unfortunately start to see this fall, I recognize timing should be up. So [indiscernible].

Michael Willoughby

Sure. Yes, thanks for those questions. We have tried to in our prepared remarks really just touch on kind of new client news instead of going back and rehashing other existing client relationships.

I think any interest that you guys have with current client relationships needs to come up in the Q&A just like you just did. With TJX, I’ll point to their public comments. They continued to be very satisfied with the rollout of the T.J. Maxx brand and they’re happy with the growth that they’ve experienced so far. And they feel like it’s on track.

We’re actually a little bit – we would have expected I think the higher growth rate just based on the size of the brand and the market opportunities we think that they have. And it really just reflects their conservative nature and their interest in not having any possibility for a stumble.

It will be interesting to see as we go into the holiday what their inventory planning looks like and how they set themselves up for this holiday season. It’s a little early for us to sort of have a gauge on that. Perhaps, we will be in position to comment a little bit more in November along with the rest of our clients’ holiday plans.

We do have the ability to onboard additional brands within our contract and we’ve installed that in the past; Home Goods and Marshall’s as being two obvious examples within the T.J. Maxx portfolio. They have not made any public comment about the timing of adding those additional brands. They have indicated that that’s in their future roadmap, and we’re their future roadmap within the current contracts.

So I can’t give any kind of indication of the timing just because we don’t have any indication of the timing. We’re just in a position to support them once they make a decision. And I do believe that they’re largely, using the T.J. Maxx brand to bully test waters before they conservatively pull the trigger on additional brand.

With regards to transcosmos, we continue to work, I think, effectively with them. As we’ve indicated on prior conference calls, many of the opportunities we saw early on were pretty small opportunities, similar to the AirWeave [ph] deal that we announced earlier this year, which continues to be a small opportunity for us.

I think we have a limited ability to engage on those small opportunities with an end-to-end model but we have better opportunity to engage on those small to mid-size opportunities once we’ve evolved the model to include other platforms and additional professional services.

So that may be moving out a little bit slower than we anticipated as we kind of catch up to the nature of the opportunities as we evolve the business model. And as we complete some of these acquisitions that we’re targeting, we probably have more to say about how that affects our ability to engage with transcosmos on the small opportunities coming in to our US and European pipeline.

We have substantially completed the work to deploy our technology solution into China, and that’s in conjunction with their call center operation and their fulfillment network that they already have in China. So we are now moving into the cycle of actively marketing that solution to our current clients and to prospective clients.

It would be at this point, a 2015 launch for sure that leverages that solution, just given the timing that we have. But the solution is now at the point where we’re ready to sell new clients and begin onboard new clients. And so once again, we expect to have more to say about progress on the what we call Project Pacific pipeline in the coming quarters.

But I would say that the TCI relationship is largely going on as expected and we’re looking forward to having the additional professional services opportunities to engage on this smaller deal.

I’ll let Tom comment on where we’re at with the Ricoh relationship.

Thomas Madden

Okay. So George, we’re still in the mid-summer here and we’ve got 100 degree gains here, so we don’t see any leaves falling yet. But as we indicated previously, our objective is to begin working with Ricoh as we close out our current contracting engagement with them which goes through the end of December this year.

So we expect to be having conversations with them over the next month or two as we begin to explore test modifications to the contract to allow us to hopefully migrate this relationship into our service fee situation as we go forward.

So we should be able to give you a better update in conjunction with the November call with regards to our progress there.

George Sutton – Craig-Hallum Capital Group LLC

If I could just sneak one more in. I’m encouraged by the commentary that you’re planning on increasing your sales and marketing, your additional “resources” quote-unquote. Could you just give us a little bit of more of a picture of what you’re planning there?

Michael Willoughby

Sure. I think as we look at the diversification of opportunities that we’re seeing particularly the professional services area. I think there’s an opportunity to evolve our sales and marketing approach to engage in those and increase our take rate.

Part of that evolution will naturally come with the acquisitions that we planned to do in that these companies already have an existing sales approach and in many cases, a sales staff that’s actively engaged in selling professional services engagement. And so we’ll naturally be able to add to our DNA in that area with their talent and with the staff that they already have.

So part of that will come from that. I mean, we’ll naturally pick up some great sales people and a pipeline of opportunities with these acquisitions. But I also believe as we look at a more diverse target market, that we have an opportunity to take a fresh look at how we go to market and take even more control over our sales cycle, and where in the past, we relied pretty heavily on lead generation activities in conjunction with or even from Demandware. I think we have an opportunity to take control of our message and move out more proactively with a larger field sales force and a larger inside sales force that is selling both professional service engagements and end-to-end opportunities across a broader set of platforms.

And I think that we’ll be able to increase the size of our target market. And I think that we’ll win more deals by taking control of the sales cycle.

So I think over the next few quarters, you’ll hear give updates on what we’re doing with our sales and marketing efforts as we increase our sales staff both through the acquisitions and the through new hires. We also would be looking to add sales leadership to make sure that we’re organizing effectively and that we take this to market effectively.

So more updates to come but it’s definitely a focus area as we look at new opportunities that are coming as we evolve this model.

George Sutton – Craig-Hallum Capital Group LLC

Great. I appreciate all the details guys. Thank you.

Operator

(Operator instructions) We’ll now move to Scott Tilghman with B. Riley.

Scott Tilghman – B. Riley & Co.

Thanks. Good morning. Hello, Mr. Chairman. How are you?

Michael Willoughby

I’m good. How are you?

Scott Tilghman – B. Riley & Co.

A lot of my questions have been answered but I still have a few left for you. First off, on gross margins. The target goal of 25% to 30%. Obviously, you’ve been around that 30% level for several quarters in a row now. And it seems like for the growing base of programs, you have more benefits from add-on or one-time projects.

Do you think maybe the low-end of that target range means to be brought up some?

Thomas Madden

I think that as we continue to expand on our technology and agency service offerings especially as we complement what we have today with some of the acquisitions that our objective is to move that especially the low end from that 25% level.

So there is still a piece of the business that the BPOPs that is depending on the service offering that we’ve done at a lower margin and no professional services activities because we always have to complement the two and make sure we’ve got the right mix in place. But I do believe that as we grow the business that there will be higher margin professional services activities and that should hopefully we’ll be able to target moving that gross margin to [indiscernible] from that 25%. At least moving the lower end of that 25% range to something higher.

Scott Tilghman – B. Riley & Co.

Great. Thanks. Second thing I wanted to ask about. This was more of a clarification. Mike, you mentioned three total new programs and as I understand three have been announced. Is that right or were there some that have not been formally announced yet?

Michael Willoughby

Of three new client implementations that are in progress, I think I referred to two that have been announced, the US Mint deal and Canada Goose. The third we haven’t announced the name of that one. And that’s in addition to the current client engagement that I’ve mentioned earlier in the script.

We’re really excited about the current client business and that’s frankly where a lot of our opportunity is right now and our implementation is with current client engagement as we expand relationships and do projects for them. And obviously, the US Mint implementation is just an enormous project for us and it’s taking up a lot of bandwidth, which is a good thing.

I would expect as we launch the US Mint business and go into to a pre-launch support mode with them, we would expect to see an uptick in the number of new client implementation just as we free up which four system [ph] to begin to work on other large end-to-end fields.

Scott Tilghman – B. Riley & Co.

Okay, that’s helpful. I missed the word new, because I was thinking or it indicates [ph] might be included in that figure. Looking ahead to 2015 with the new programs launching and set to be launched, the work in China. Do you think you can get the service fee equivalent revenue growth north of 20%?

Thomas Madden

So I don’t want to give any initial guidance for 2015 at this point. I think in our prepared comments, we identified that we have a target for our service fee equivalent revenue growth on a long-term basis at 20% or more.

Scott Tilghman – B. Riley & Co.

Right.

Thomas Madden

So obviously the US Mint contract being in place for a full year next year as supposed to just a quarter of this year, helps feel some good strong growth just with that contract alone. And with the other opportunities, we are excited about what 2015 holds for us. But we haven’t provide guidance yet, we’re still early on that yet [ph].

Scott Tilghman – B. Riley & Co.

But I still figure I’d try to ask. Last thing I wanted to ask you about is acquisition criteria. You’ve talked about what you’re looking for in terms of capabilities. But you haven’t talk about some of the specific parameters. Specifically, are you willing to take something that’s diluted in the near-term? Do you want management to come over? Do you have any revenue targets, et cetera? So any color you could provide there would be helpful.

Thomas Madden

Okay. So from a financial standpoint, we are looking for these acquisition opportunities to be at least neutral and hopefully accretive in the short-term to us. And we believe that as we both had [ph] potential candidates for this, that we’ll be able to achieve that objective.

So that is important for us. We don’t want to take away from what we’ve have been doing [ph], but instead, I want to make sure that it’s positive we contribute to our overall financial results as we look at these. So that’s the key thing.

The size of the deals are dependent. There is – there are a number of quality firms out there that will have different size of professional staff and different capabilities. Most of these are private organizations that will generally range in size from $6 million to $7 million in revenue to $25 million in revenue in total – in terms of total annual revenue contribution. So it’s kind of dependent on the component of those businesses [ph].

Michael Willoughby

So as far as the question you asked about management coming over, as we evaluate these opportunities since the initial targets are all professional services companies, and the talent that we’re acquiring is one of the key components and key evaluation criteria for us. So it’s very important that we, in most cases, bring all of the management team over as well as all the professional talent, and combine that with our current capabilities, particularly as we’re looking at system integrators that have additional platform practices. But we don’t have that platform practice at all today.

And so, we’ll be structuring those deals to include – or announce that – and sent key management to stay involve over the longer term. We’re certainly be looking to bring their staff on in a way that will not only continue the leadership that they’ve had in their smaller private company setting. But going to need [ph] an additional opportunities to grow the business at a higher rates that they would have been able to do on standalone basis, and crack open synergy opportunities as we do that. So I think talent is a key part of it. And adding that talent, a key objective of ours.

Scott Tilghman – B. Riley & Co.

Great. Very helpful, thank you.

Operator

At this time, that concludes our question and answer session. I would now like to turn the call back over to Mr. Willoughby, for closing remarks.

Michael Willoughby

Thank you, Anna. And I’d like to thank everyone that attended the call today. Maybe it goes without saying, but we’re incredibly excited with the positive developments in our business. And I’m personally looking forward to being back with you in November after a successful United States Mint launched.

We’ve enjoyed talking about it as a future event now for almost a year. I’m even more excited to be able to talk about it as the past event. And we able to celebrate the launch with you.

I didn’t mention this fact, but the US Mint has actually previewed the coming site, if you go to the USMint.gov website, on their homepage, they actually have a little banner that goes to YouTube and talks about the upcoming launch.

So they’re already celebrating this as an upcoming event. And we’re looking forward to it as well. And we’re also looking forward to another thrilling holiday season. And we’ll certainly have more to say about that in November.

So look forward to seeing you then. Thank you.

Operator

Ladies and gentlemen, this concludes today’s teleconference. You may now disconnect your lines at this time. Thank you for your participation.

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