Capital One Financial (NYSE:COF) is probably best known by consumers for their often hilarious credit card commercials, but the ~$45B market cap company actually offers a pretty wide array of consumer and commercial lending services. The company is today about the sixth largest depository institution in the US with ~$200B in loans as of CYE 2013. The firm's acquisition of the US ING Direct business made it a real player in the loan space by bolstering its ability to use low cost depositor funding to make loans. Capital One seems to be targeting a select well-off care-free group of US consumers who are more likely to spend money even if they also pay their credit cards off regularly....
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