Long Term Investor
Fundamental, long/short equity

Can Vitamin Shoppe Strengthen Your Portfolio?

The average consumer is significantly more health conscious than ever before, providing multiple investment opportunities throughout the market. First it was the organic food & beverage supermarkets that took off over the course of 2013 as a result of this trend. Both Whole Foods Market (NASDAQ:WFM) and Kroger (NYSE:KR) enjoyed a very successful year returning over 40% each.

WFM data by YCharts

Worries of increased competition have slowed these stocks down considerably. While Kroger has managed to deliver a positive return YTD, Whole Foods and August 2013 IPO Sprouts' Farmers Market have floundered this year.

WFM data by YCharts

The manufacturers of the products sold in these markets have also started to grab headlines. Many of...

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