Starbucks Is Brewing Up More Growth

Summary

  • Same store sales are still growing, 18 consecutive quarters of 5% or more.
  • Operating margins are going from strong to even stronger.
  • Growth in the China / Asia Pacific [CAP] markets looks like the right strategy.

Starbucks (NASDAQ:SBUX) has been very solid in SSS (same stores sales) for years. Quarter 3 (ending in June) marked the 18th consecutive quarter of same store sales growth of at least five percent. On top of the growth in SSS (same store sales), Starbucks continues to open locations. During the last quarter the company added 344 stores on a net basis. That brings the company to 20,863 stores globally. Upon releasing the quarter 3 information, management felt confident enough to update their fiscal targets for 2014. Projected EPS under GAAP is now $2.65 to $2.67, non-GAAP EPS is projected to be five cents higher. For the year, total locations are expected to increase by about 1,550 locations

Growth in sales - occurring in every way

Starbucks growth seems to be coming in every possible direction. Even when we divide SSS up into a comparison of the number of transactions and the average price those customers are charged, we see both were growing in every region.

For anyone unfamiliar with the acronym EMEA, it stands for "Europe, Middle East, and Africa". CAP stands for "China / Asia Pacific".

Management is bullish about new products

The CEO was particularly upbeat when talking about Teavana iced tea and Fizzio. He says this is "just the beginning" for products that are improving sales in the afternoon and evening parts of the day. The Fizzio soda machine is now available in over one third of U.S. company-operated retail stores. Or in other words, there are still many locations that could use them.

Role of food in operations

Food at Starbucks has not been a source of strength for the company. It has been a weakness for years, and the CEO openly admitted as much. However, he also believes that after the acquisition of La Boulange, food has become one of

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