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Interesting piece yesterday from J.P. Morgan’s Imran Khan, who surveyed 1,100 consumers to assess their use of Google (GOOG) Checkout and how it might be affecting eBay’s (EBAY) PayPal service. His conclusion: Checkout is making progress, but PayPal still dominates.

  • The survey found that 6% of consumers have used Checkout.
  • That compared to a 42% adoption rate for PayPal.
  • Khan says Checkout usage is 2x higher among men.
  • 34% of Checkout users have incomes above $75,000 a year (versus 25% in that category for PayPal).
  • 57% of Checkout users are under 35 years old, compared with 36% for PayPal and 35% for credit-card users.
  • Asked about their service experiences, 65% of online credit-card users rate their experience good or very good; that compares to 44% for PayPal users and a disturbingly low 19% for Google Checkout users.
  • 43% of users prefer PayPal over Checkout; just 2% say they prefer the reverse.
  • 56% of those surveyed have never heard of Google Checkout.
  • Still lots of work for Google to do here, I’d say.

    Source: eBay's PayPal Dominates Over Google Checkout