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Interesting piece yesterday from J.P. Morgan’s Imran Khan, who surveyed 1,100 consumers to assess their use of Google (NASDAQ:GOOG) Checkout and how it might be affecting eBay’s (NASDAQ:EBAY) PayPal service. His conclusion: Checkout is making progress, but PayPal still dominates.

  • The survey found that 6% of consumers have used Checkout.
  • That compared to a 42% adoption rate for PayPal.
  • Khan says Checkout usage is 2x higher among men.
  • 34% of Checkout users have incomes above $75,000 a year (versus 25% in that category for PayPal).
  • 57% of Checkout users are under 35 years old, compared with 36% for PayPal and 35% for credit-card users.
  • Asked about their service experiences, 65% of online credit-card users rate their experience good or very good; that compares to 44% for PayPal users and a disturbingly low 19% for Google Checkout users.
  • 43% of users prefer PayPal over Checkout; just 2% say they prefer the reverse.
  • 56% of those surveyed have never heard of Google Checkout.
  • Still lots of work for Google to do here, I’d say.

    Source: eBay's PayPal Dominates Over Google Checkout