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Movado Group, Inc. (NYSE:MOV)

Q2 2015 Results Earnings Conference Call

August 26, 2014 9:00 AM ET

Executives

Rachel Schacter - ICR, IR

Efraim Grinberg - Chairman and CEO

Rick Coté - Vice Chairman and COO

Sallie DeMarsilis - Chief Financial Officer

Analysts

Ed Yruma - KeyBanc Capital Markets

Oliver Chen - Citigroup

Rick Patel - Stephens Inc.

Mike Richardson - Sidoti

Kristine Koerber - Barrington Research Associates

Operator

Good morning, ladies and gentlemen. And welcome to Movado Group Inc. Second Quarter Fiscal Year 2015 Earnings Call. At this time, all participants are in a listen-only mode. Later, we will conduct a question-and-answer session, and instructions will follow at that time. As a reminder, ladies and gentlemen, this conference is being recorded and may not be reproduced in whole or in part without permission from the company.

I would now like to introduce Ms. Rachel Schacter of ICR. Please go ahead.

Rachel Schacter

Thank you. Good morning, everyone. With me on the call is Efraim Grinberg, Chairman and Chief Executive Officer; Rick Coté, Vice Chairman and Chief Operating Officer; and Sallie DeMarsilis, Chief Financial Officer.

Before we get started, I would like to remind you of the company's Safe Harbor language, which I'm sure you're all familiar with. The statements contained in this conference call, which are not historical facts, maybe deemed to constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995.

Actual future results may differ materially from those suggested in such statements due to a number of risks and uncertainties, all of which are described in the company's filings with the SEC, which includes today's press release.

If any non-GAAP financial measure is used on this call, a presentation of the most directly comparable GAAP financial measure to this non-GAAP financial measure will be provided as supplemental financial information in our press release.

Now, I would like to turn the call over to Rick Coté, Vice Chairman and Chief Operating Officer of Movado Group.

Rick Coté

Thanks, Rachel. Good morning and welcome to our conference call. We are pleased with our second quarter and first half results, which demonstrates the strength of our offerings, brands and growth strategy as we performed well, despite a cautious global retail environment and unsteady country specific environments.

Our retail sell-through continues to outpace the market and our sales results. We continue to gain market share in our key global markets in our largest brand Movado and our largest business our licensed brands division.

Our outlet retail stores continue to deliver positive comp store increases, selectively expanding their doors in driving profitability. These positive results and trends allow us to reiterate our previously issued full year guidance of delivering 10% sales and 19% operating profit growth.

In support of our strategic plan which calls for annualized 10% sales growth and 20% operating profit growth, we continue to make investments in expanding our global competencies and capabilities.

As previously announced, we are extremely pleased to have Ricardo Quintero join us as President of Movado Group. He has a level of global brand building and international marketing expertise that will greatly enhance our world-wide business expansion capabilities.

We continue to invest in and expand our personnel around the world focusing on global growth opportunities. In the wearable device arena, we are investing and developing strategic alliances that will position us to potentially launch product consistent with our luxury product branding philosophy. Our consistent ability to design and deliver innovative consumer desired product allows us our core brands to continue to outperform the market and increase the share of market.

Our investment initiatives position us for expanded growth on a global scale and our world-class infrastructure provides us with the ideal platform for that growth. These are the attributes that are the bases for us realizing our strategic plan.

Let me now address the results of our second quarter and first half. In the second quarter, sales increased 3.8% fueled by continued strong growth in our Movado brand, licensed brands division and retail outlet stores.

The sales growth of these businesses which represent 93% of our sales increased 8.3% and was negatively impacted by retailers pursuing leaner retail inventory levels. We continue to see broad-based strength across our core businesses with strong consumer demand and customer sell-through, above the overall watch category performance.

Operating income was $17.2 million, a slight increased from the $17 million reported in the prior period. This improve level of operating income was driven by our sales growth partially offset by an increase in operating expenses including organizational investments to support our continued growth initiatives. Earnings per share came in at $0.47 as compared to adjusted earnings per share of $0.44 in the prior period.

For the first half of fiscal year ‘15 our sales grew 6.5% led by 12.6% growth in our licensed brands division, 7.4% growth in our Movado brand and 9.8% in our outlet retail division. The sales growth of these three businesses was 10.5%, despite the impact of retailers managing leaner retail inventory levels.

Operating income in the first half was $28.1 million, a 3.9% increase from the $27 million reported in the first half of the prior period. Our balance sheet remained strong with the net cash position of approximately $170 million and an equity position at over $470 million. We are pleased to announce that our Board of Directors has approved our quarterly dividend of $0.10 per share as per this morning's press.

Now let me briefly discuss some global trends and provide some specific brand highlights for the quarter. From a global perspective, growth in the watch category remains healthy, yet as expected has slowed from its rapid pace of growth. We continue to experience above average sell-through performance across our retail partners.

Our multiple brand initiatives including the Movado ESQ space conversion, Coach brand repositioning, Scuderia Ferrari door expansion and across-the-board new product initiatives are driving our sell-through performance, which exceeded our first half sale in performance.

These initiatives along with retailers positioning the retail inventory levels for the holiday selling season will allow us to continue growing our market share and as projected deliver second half sales growth of approximately 13%.

This sales growth will also fuel the plan second half 27% operating profit growth, which is consistent with our actual operating profit and sales growth in the same period last year.

From an economic perspective, the first half had certainly shown some unusual trends and inconsistencies. We expect the China, Hong Kong, Turkey, Thailand and Argentina markets will continue with economic challenges.

However, on an overall basis, we continue to anticipate moderate economic growth in North America, modest economic growth in Northern Europe, continued stabilization in Southern Europe and South America, and conservative economic growth in Asia.

From a brand perspective, the execution of our Movado brands strategy continues to produce particularly strong results. The initiative we announced in the fourth quarter last year to convert a substantial portion of the ESQ linear space at certain retail locations to Movado product has been virtually completed. This provides Movado product families greater merchandising opportunities, as well as expansion of Movado BOLD in certain existing and new doors.

Early results with BOLD product which was delivered early in the second quarter are meeting and exceeding our sell-through expectations. We should start to experience increase sell-through results of Movado core product from the linear space expansion starting in the third quarter as product was just deliver at the end of the second quarter.

Our Movado brand in the United States continues to hold the leading market share position in the $500 to $3,000 price point segment and continues to outpace the category and increase its market share.

In North America, all distribution channels continued to perform well, with above average gains in U.S. department and chain stores in our broad specialty channel distribution. Our relatively minor Movado Asia business remains challenging with the recent shift in consumer spending habits.

Product segmentation and our strategy to offer compelling product in key price points continues to help drive our Movado growth. New introduction this spring focuses on the women's category included Rondiro, a new bangle collection and a diamond expansion of our Concerto family.

In the men’s category, we have introduced the redesigned sapphire collection, which is one of our most productive collections, as well as variations of our Sports Museum and Thin Classic families.

In our fashion trend pillar, Movado BOLD continues to deliver a wide array of product offerings resulting in BOLD being our fastest growing family, greatly outperforming its competitive set. These new consumer desired products are examples of what we showcase in the April Basel Watch Fair which will help fuel our second half growth.

Products like the limited edition Movado Parlee, utilizing a new high-tech lightweight ultra-strong unidirectional carbon fiber in connection with Parlee Cycles, the high performance bicycle manufacturer, an elegant wrap watch inspired by Movado design from the 1960s worn by Elizabeth Taylor.

And our Derek Jeter Special Edition Captain Series watches to celebrate baseball legend, leader and Movado brand Ambassador, Derek Jeter, as he closes out his remarkable Baseball career as a Yankee captain will also fuel our second half sales growth. Great product along with the focus omni-channel marketing program continues to help drive our strong Movado brand sales performance.

For EBEL and Concord our objectives remain consistent, focus on key markets, realize value and improve profitability. In EBEL we are positioning ourselves for the new Wave product introduction, which will start to ship in later third quarter, thus the majority of EBEL sales will be in the fall season.

In Concord, we continue to focus on the Middle East market with our strong performing Saratoga family and the planned second half launch of the Mariner family.

Our licensed brands division continues to perform extremely well. In the first half of fiscal ’15 the licensed brands global team grew sales proximately 13% with retail sell-through exceeding our sell into retail.

This sales growth was driven by strong performance in Coach watches, the continued expansion of Scuderia Ferrari watches and strong growth in HUGO BOSS and Tommy Hilfiger. Growth in our licensed brands division is being led by innovative product designs at key price points that are resonating well with consumers.

Some of the leading product performers for licensed brands during the spring season were the Coach Tristen and Legacy Sport families, the Tommy Hilfiger Callie and Liv women's bracelets and the men’s new Owen family.

The HUGO BOSS [Aerolinea] (ph) family and BOSS Orange collection, the Juicy Pedigree and [Celoslines] (ph), the Lacoste [40] (ph) and Victoria collection and the Scuderia Ferrari race day chronographs, pit crew collection and oversized product offerings.

Our outlet retail division remains an important contributor to our business from both the sales and profitability perspective. The greater emphases we have placed on branding and customer service at our existing stores has help fuel sales conversion and profitability.

Our sales for the quarter were up a solid 8.3%, driven by excellent product offerings in select new store openings. At the end of the quarter we operated 37 stores, opening a second store in Las Vegas in late June and a store in North Carolina on July 31.

We remain excited that the initiatives we have been diligently working on had succeeded in creating momentum in our business. We believe our combination of powerful brands, superior infrastructure and our talented global management team position us to continue along the path of above average sales and profit growth.

Now I would like to turn the call over to Sallie to discuss our financial results and reiterate our full year fiscal ‘15 guidance.

Sallie DeMarsilis

Thank you, Rick, and good morning, everyone. I'm pleased to speak you today and present our financial results for the second quarter and first six months of fiscal 2015. I will begin my remarks with a review of our operating results, followed by the balance sheet and close with guidance.

Let me start with the reminder that as of the first quarter of fiscal 2015, we are dividing our watch business into two principal categories, luxury and licensed brands. The luxury category consists of EBEL, Concord, Movado and ESQ. The licensed brand category consists of watches distributed under license agreement and includes Coach, HUGO BOSS, Juicy Couture, Lacoste, Tommy Hilfiger and Scuderia Ferrar.

Before I review the quarter and the year in total, I would like to point out a special item included in our results for fiscal 2014. Please refer to our press release for a description of these items, as well as table of GAAP and non-GAAP measures.

During the first quarter of fiscal 2014, we reported a $1.5 million or $0.04 per diluted share pre-tax gain from the sale of a building in Switzerland. In the second quarter of fiscal 2014, we reported a $1 million tax benefit or $0.04 per diluted share one-time item. The balance of my remarks will exclude the special items just discussed.

For the second quarter, our reported sales increased 3.8% to $143.6 million. In constant dollars sales rose 2.7%. Our U.S. sales grew by 7.8%, driven by all brand category and our international sales were relatively flat to last year with growth in our licensed brands offset by a decrease in luxury brand sales.

Sales in our wholesale segment were $127.8 million or 3.3% above sales of $123.8 million for the same period of last year. In constant currency, wholesale segment sales rose 2%.

By geography, our U.S. wholesale business increased 7.6% to $62.4 million, compared to $58 million last year. Our International wholesale business decreased 0.5% to $65.5 million, compared to $65.8 million in the prior year.

Sales from the company’s retail business were up 8.3% and at the end of the period, we operated 37 outlet stores.

Gross profit was $77.6 million or 54% of sales, compared to $74.8 million or 54.1% in the second quarter of last year. The unfavorable impact of changes in foreign currency exchange rates was partially offset by leverage gained on fixed costs.

Operating expenses were $60.4 million, an increase of 4.6% year-over-year. The increase was primarily the result of the following, a $900,000 increase in compensation and benefits offset by a decrease in the accruals or performance based compensation, an $800,000 increase in expenses related to the Baselworld Watch Fair, an $800,000 increase in other selling expenses, and the $600,000 increase of unfavorable foreign currency exchange rates, partially offset by a $1 million decrease in marketing expenditures.

Operating income was $17.2 million or 12% of sales, compared to $17 million or 12.3% of sales in the year ago period.

Income tax expense was $4.9 million and our effective tax rate was 28.7% in the second quarter of fiscal 2015, compared to income tax expense of $53 -- of $5.3 million or a 31.2% of effective tax rate last year.

Net income in the second quarter was $12.2 million or $0.47 per diluted share versus net income of $11.5 million or $0.44 per diluted share in the year ago period.

Looking at the six month period ended July 2014. Sales were $264.5 million, an increase of 6.5% from fiscal 2014. On a constant dollar basis, sales increased 5.2%.

Gross profit was $142.8 million or 54% of sales, as compared to $134.7 million or 54.3% of sales last year. Operating income was $28.1 million, compared to $27 million in fiscal 2014.

As a reminder, during the first quarter of last year a building was sold for pre-tax gain of $1.5 million or $0.04 per diluted share and as mentioned earlier, the tax provision for the second quarter of last fiscal year was favorably impacted by a $1 million or $0.04 per diluted share one-time item.

Net income was $19.5 million or $0.76 per diluted share, as compared to an adjusted net income of $18.6 million or $0.72 per diluted share in the year ago period.

Now turning to our balance sheet. Cash at quarter end was $169.6 million, as compared to $161.5 million last year. We continue to have no debt outstanding. Accounts receivable increased $16.6 million or 22.3% to $91.2 million. This increase was primarily due to overall increase and timing of sales.

Inventory increased $12.6 million or 6.9% to $195.3 million at quarter end. On the constant dollar basis, inventory increased by 5.8%.

Capital expenditure for the six-month period was $4.3 million, and depreciation and amortization expense was $6.1 million combined. We now project capital expenditures of approximately $15 million for fiscal 2015, which include projects in the ordinary course of business such as facilities improvement, shop-n-shop and computer hardware and software.

Now I would like to discuss our reiterated guidance for the current fiscal year and let me note, that we continue to assume moderate global economic growth and we're assuming no significant fluctuations in foreign currency exchange rate.

For fiscal 2015, we anticipate our sales will increase close to 11% to $640 million. Gross margin rate is expected to remain flat to last year. Also as mentioned at year end, we expected to leverage an operating expense for the full year, even as we continue to invest in our geographical infrastructure allowing us to continue driving growth.

Operating income is projected to increase close to 19% to $90 million. Our estimated effective tax rate for the current fiscal year is expected to be 28% and net income is planned to increase to approximately $63.5 million. We expect diluted earnings per share in fiscal 2015 will increase to approximately $2.44. The guidance we have provided assumes no unusual items for fiscal 2015.

Now, I would like to turn the floor over to Efraim.

Efraim Grinberg

Thanks, Sallie. We are pleased with our second quarter results, highlighted by increase sales, a strong gross margin and operating profit growth, even as we invest in support of our future expansion.

We have laid a solid base for accelerated growth during the second half of the year, with the second quarter we have achieved 18th consecutive quarters of increased operating performance attributed to the disciplined execution of our growth strategies and supported by powerful innovation and compelling design in our owned and licensed brands. We have positioned brands extremely well for future growth.

In July, we took steps to further build our team in support of our long-term growth with the addition of Ricardo Quintero as President of Movado Group. Ricardo is a seasoned executive with strong leadership, global brand building and marketing skills.

Ricardo comes to us after a long career at Estée Lauder where he rose through the ranks into a senior leadership role within the Clinique brand. He has a great understanding of both the domestic and international marketplace and he will be a great addition to our senior management team.

As we looked towards the second half of the year, we are focused on driving continued market share gains, while continuing to invest in our long-term growth initiatives. We are excited about the new products that we will be introducing across the brand portfolio.

As Rick mentioned, we are exploring various alternatives in the technology and smart watch space. The smart watch arena is still in the very early stages of development. As the company, we have always embraced technology that allows us to introduce consumer centric and brand appropriate products while continuing our strong emphasis on product design.

Our balance sheet remains extremely strong with approximately $170 million in net cash, allowing us the flexibility to continue to invest in the company growth while delivering improving operating performance.

We would now like to open the call up to questions.

Question-and-Answer Session

Operator

Thank you. (Operator Instructions) And we’ll go to our first question from Ed Yruma with KeyBanc Capital Markets. Mr. Yruma, your line is open.

Ed Yruma - KeyBanc Capital Markets

Hi. Sorry about that. Given the weaker sales trends at wholesale, do you believe that the large either department stores or jewelry stores have normalized their inventory buys or are they still in the process of destocking?

Rick Coté

I’d take a couple of things. When we look at our sell-through performance and what’s happening out there, again we’re focusing on our brands as opposed to some of the other brands that may be impacting your inventory -- department stores inventory decisions.

From a standpoint, we look at it, July is a period of time where they can manage their inventory. I think the retailers have been far more cautious with managing their inventory because of the first quarter impact on sales that had impacted them.

So we’re quite confident that we will look at our sell-through results in having the appropriate level of inventory at retail, we will be able to achieve ourselves targets as we’ve outlined in the second half of the year. So I don’t view it as a destocking per se as opposed to timing of how they’re managing their balance sheets and then the July timeframe they are able to do that, much more successfully than they can prior to the holiday season.

Ed Yruma - KeyBanc Capital Markets

Got it. And Efraim, thank you for your comments on smart watches. As you talk to some of your retail partners, are you noticing that become a more topical conversation? And are they beginning to change their either framework around the watch category or the thought process around orders for the back half on the premise that smart watches could be a bigger item this holiday season? Thank you.

Efraim Grinberg

I think you’re -- as I said, I think it’s still very early in the stages of the development. There have been products out there that you’ve seen that really so far probably are not really ready for prime time. And so I think there has been a lot of talk about it. But I don’t think there has really been anything that’s been a critical success out there yet.

And as I said in my comments, we’ve always embraced the use of technology to allow us to make more beautiful and functional products. And you’ve seen that in us making thinner watches, smaller watches and we’ll continue to explore the space as the space develops. And I think it’s very -- what everybody has to kind of remember, it’s very early in the stages of the development of the space right now.

Ed Yruma - KeyBanc Capital Markets

Great. Thanks so much guys.

Efraim Grinberg

Thanks.

Operator

And we’ll go to our next question from Oliver Chen with Citigroup.

Oliver Chen - Citigroup

Thanks a lot. Regarding the leaner retail inventory levels at your partners, was that domestic versus international? And also, the trend in wholesale growth with U.S. outpacing international, do you expect that trend to continue?

Rick Coté

Couple of things, first is, I think it’s much more of a global phenomenon with retailers particularly in the major markets. So the European markets, some Latin American markets and obviously the U.S. market. So I think that leaner inventory trend was the big department stores and chain stores being able to influence their inventory levels and they have done that. Again when we look at our retail sell through, we are very confident and we are very pleased with our retail sell through and that is very much in line with where we expect to achieve for the full year.

The second piece is to -- the U.S. outperforming wholesale, again just from a standpoint of our sales number, when I look at the sell-through results, we are very pleased that international remains strong. Yes, there are pockets of concerns such as China, Hong Kong, Turkey, Thailand, Argentina. But in general, Northern Europe and even Southern Europe is stabilizing. Northern Europe continues to improve.

So our sell-through performance outpaces all those results and when we’re done, we would not see that this is a U.S. strength phenomenon versus an international weak phenomenon. We’re seeing in our brands very strong sell through across all those markets around the world.

Oliver Chen - Citigroup

Thanks a lot. And as we look to the back half, the comparison does get easier in Q4. Are there any things we should know about when we are modeling our quarterly revenue growth? Will fourth quarter be slightly better than third? And on the inventory side, your inventory growth did outpace sales but it sounds like you are comfortable with the level of freshness, is that true?

Rick Coté

Let me first deal with the inventory one. We are very pleased with our inventory levels both in-house and what we have as well as at retail. We believe that our brands are extremely healthy from an inventory standpoint and obviously from a brand strength standpoint.

When we look at our performance, again we don’t give quarterly guidance. But we certainly would expect a strong third quarter and growth probably a tad above growth in the fourth quarter.

Oliver Chen - Citigroup

Okay. And our last question is just about your comments on the watch industry at large slowing from a rapid pace. Do you have parameters on how you think the industry is growing? Is it around mid to high-single-digits? Just some thoughts on what is happening in the environment at large?

Efraim Grinberg

I think obviously varies around the world and the space is obviously a lot larger especially within the fashion watch category than it was several years ago. So we’re pleased about that and we always expected that the growth in that category would moderate some watch. So we’re not really looking if it’s -- at exactly the growth rate that is growing because that’s a backward looking thing. But we do expect it to continue to grow and our models have built on that. Rick?

Rick Coté

Yeah, I think it’s important is -- I tried to highlight the types of initiatives we have. So again the Coach rebranding positioning is a very strong growth initiative for us certainly this year -- second half of last year, certainly this year and we think for the next number of years. Scuderia Ferrari and the launch and that in the expansion of doors, again this year, we are planning about 1000 doors in the same for the next couple of years.

When we look at Movado BOLD and the excitement that we have in there from a fashion trend standpoint and the levels of activity taking place there. So again, I think not only do we have growth as part of the normal market, I also believe we’re helping to lead market growth on an overall standpoint and that’s why our confidence level without performing the market out there. Because of those very powerful initiatives that we have in place and that we’re executing on.

Oliver Chen - Citigroup

Thanks for all the details. Best regards for the holiday season.

Rick Coté

Great. Thanks.

Efraim Grinberg

Thank you.

Operator

And for our next question, we’ll go to Rick Patel with Stephens Inc.

Rick Patel - Stephens Inc.

Hi. Good morning everyone. Thanks for taking the question. Can you give some more color around the deceleration of sales growth in the second quarter? First, I am curious whether your -- your business tends to be a bit on the lumpy side. So I am curious whether the slowdown was factored into guidance a few months ago or if the environment has changed?

And then second, you seem very optimistic about the second half sales being able to accelerate. Are you seeing these orders already come in at that double-digit rate that you need to see in order to meet your annual target or do you expect that will happen in the coming months?

Efraim Grinberg

You had a boatload of things in there. Hopefully, I catch some of them. But the first one is on guidance, we do not give a quarterly guidance. So again, we don’t have anything out there from a quarterly standpoint. As I tried to highlight in our comments, when we look at our sales growth, we would sit there and say that they have been impacted disproportionately from a standpoint of retail or inventory levels from what they can place there.

So again trying to use this strong sell through that we have which is again quite strong and quite powerful well above our -- the sales results that we’re showing in our numbers. So we believe that bodes well from a standpoint of continuing that trend and therefore getting back our fair share of inventory, particularly in the need for the holiday season.

So retailers can have the opportunity of managing inventory. And obviously the strong performance of the ones they can manage more than the slower performers and our brands have been pretty much on the upper echelon of stronger performance. So we believe we’ll get more than our fair share when it comes to the holiday season because we are the ones, we believe helping drive market growth.

So I think that covers a little bit of the guidance. And from the standpoint, we really again don’t talk on what performance is taking place in a particular 30 or 60-day timeframe. However, I try to reiterate the confidence we have in our second half sales, which really continuing the momentum of this sell through that we have been seeing in the first half of the year.

So we’re confident that continuing with the sell-through results will allow us to deliver the plans that we have in there. And then on top of that, as I’ve outlined in my comments we have quite a few initiatives that we’re very excited about in each of our brands particularly around new product launches and timing of that. So I think it’s a continuation of what we’ve been seeing in retail sell through.

Rick Patel - Stephens Inc.

And then just a question on the international wholesale business. As you look to the back half, do you expect growth will primarily come from an organic rebound of some of those markets that are sort of weak right now or do you expect that distribution growth will be a bigger part of the story as you scale somewhat newer brands into those markets like Movado and Ferrari?

Efraim Grinberg

I think some of it on international front is certainly going to be the continued expansion, door expansion as it applies a little bit to Movado but very importantly to Coach and to Scuderia Ferrari. So I think that is an important aspect but again I look at the saying that when we look at our sell-through results in many of the markets out there and the markets that we have out there, we are very pleased with our sell-through performance which is not quite indicative of the selling results that we have shown in the first half of the year.

So we are pleased with that. We are not looking for the economies taking a very dramatically different economic growth level. So again we’re reiterating pretty much the same guidance we’ve given in the past. From an economic standpoint, again highlighting that for China, Hong Kong market is a little bit tougher as well as some markets that are important to us such as Turkey, Thailand and Argentina. Yes, they will have an impact but we believe that we’re able to overcome those with strong performance in other markets.

Rick Patel - Stephens Inc.

Thank you for the color and good luck this fall.

Efraim Grinberg

Thank you Rick.

Rick Coté

Thank you.

Operator

And we’ll go to our next question from Mike Richardson with Sidoti.

Mike Richardson - Sidoti

Yeah. Good morning and thank you for taking my call. I just wanted to follow up, like everybody else I guess, on the lean inventory levels with the retail partners. Are you suggesting that you think that retail is going to have to chase later in the year? And then my second question would be, just did you see any change in sales pattern throughout the quarter or was everything sort of pretty consistent?

Efraim Grinberg

I think -- and I think Rick touched base on this. It’s really that we’re in the height of summer right now. July is not a time when retail has had to have -- even in adequate level of inventory and so they can use that opportunity to bring it down.

And obviously the holiday season always comes once a year and retailers will begin to plan into and peak into their trending products and we feel very comfortable that our brands are trending well at retail and retailers. We will need and are stocking into the holiday season. So that’s really for us a timing difference throughout the year and that’s why we feel comfortable with our guidance for the balance of the year.

Mike Richardson - Sidoti

Okay. And then just -- any change in sales pattern, sort of throughout the quarter was it pretty consistent?

Efraim Grinberg

I think, retail sales seem to be fairly consistent. And as you can see from an economic perspective, the economy had a reduction. In the first quarter, you saw choppy economic numbers. So you actually saw an economy in the U.S., the decline in the first quarter and then it was more than offset by the growth in the second quarter. So I think, you did see weather wise and economic wise and kind of a choppy first half, but Christmas always comes on December 25th.

Mike Richardson - Sidoti

Okay. And just last question. I think with the BOLD you were trying to elevate some of the price points a little bit there. I’m just wondering if you can give us an update maybe on how that’s working.

Efraim Grinberg

Well, we’ve not intentionally elevated price points, just we’re offering products with more, really more elaboration to the products. So you’ve seen BOLD diamond watches starting at $995 going up to about $1,400, $1,500 doing extremely well. And so we’ve come out with more leadership product. At the same time, we introduced a BOLD bangle at $395 last spring and that’s trended also extremely well.

So BOLD allows us really from a fashion and trend killer perspective to play in multiple price points but also to keep a certain fashionability and excitement that we are very, very pleased with.

Mike Richardson - Sidoti

Great. Thank you and best of luck for the rest of the year.

Efraim Grinberg

Thank you, Mike.

Operator

And we’ll go to our next question from Kristine Koerber with Barrington Research Associates.

Kristine Koerber - Barrington Research Associates

Good morning. I have a couple questions. First on the license brands, you've talked a lot about how well Coach, the repositioning of Coach is doing, Ferrari, BOSS and Tommy. What about Juicy and Lacoste, anything going on there? I know there has been a lot of changes with Juicy. And then just looking at the overall license brand portfolio in total, I mean any thoughts -- what are your thoughts on potentially adding additional brands to that?

Efraim Grinberg

Well, just a little bit on Juicy because as that’s been a brand in transition somewhat. And we are launching an initiative with Kohl’s as is the brand, so it’s our first time in that distribution. It will be launched at retail in early September. And we’re excited about that opportunity. From a product perspective, we think we have very, very strong product in that category.

And then on the Lacoste front, that has also has been a company somewhat in transition but fantastic brand and a great brand. And we’re introducing some very, very strong product in the second half of the year. One of them that we announced in Basel is the L12.12 watch that actually is very closely aligned with the iconic Lacoste polo shirt. It is the SKU number of their polo shirt. And they introduced a fragrance that’s been one of the best selling fragrances that is the L12.12 fragrance about two years ago. And we will introduce a watch to align with that strategy in the second half of the year that we’re very excited about.

Kristine Koerber - Barrington Research Associates

Okay. And then just thinking of the portfolio in total, thoughts on future additions to the license brand?

Efraim Grinberg

I think again, from the standpoint we always look at opportunities like that. Our plans do not require us to add any other businesses but that is certainly always an opportunity. We believe, we bring tremendous value to potential license stores out there. And we think that we’re certainly one of the parties that anyone looking at making changes and/or entering these space, would certainly look at us. We certainly bring a strong performance track record to the party. So we always look at those types of opportunities but our business plans do not require any increases in the brands that we have to be able to deliver our numbers.

Kristine Koerber - Barrington Research Associates

Okay. And then just lastly on marketing plans, can you just remind me of the marketing plans for the second half of the year versus a year ago and what your plans are for digital advertising? I believe you said marketing expense was down in the second quarter, is that correct?

Efraim Grinberg

Yes, I think that’s really just a timing of items. When we look at our full year marketing, we’re looking at being probably more in that 6%, 7%, 8% arena. So we continue to increase our marketing spend that was globally each and every year. That’s an important investment vehicle for us.

And obviously, depending on the market place in the various brands, we believe that we have a full array of traditional marketing, the digital social media and focus a lot of time and attention there. And obviously, our biggest spend is certainly for the holiday season coming up in the fall season.

Kristine Koerber - Barrington Research Associates

All right. Thank you.

Efraim Grinberg

And we go to our final question from Jeremy Hamblin with Dougherty & Company.

Jeremy Hamblin - Dougherty & Company

Good morning. Thanks for taking my questions. I wanted to see if I could confirm an earlier comment in talking about the sales growth rates in the back half of the year. Can you just confirm. I think you had said that you expect a little bit higher rates of growth in Q3 versus Q4? Did I catch that correctly?

Efraim Grinberg

Yeah. I would expect that that will be the case because obviously our quarter end is October 31 for the holiday season, really September, October and November are the big shipment periods of time. And then January is a replenishment month. So we would expect that if you look at the mix of growth, there will be a little stronger growth in third quarter than the fourth.

Unless, again something happens that unusual, which is people want to be very aggressive in their shipments in the month of November. But we would certainly know that stuff at our next call. But I’m assuming a normal trending would take place.

Jeremy Hamblin - Dougherty & Company

To this point, though, given what we’ve heard from you and seen at retail, does it sound like there is maybe a little bit of shift in terms of the timing of when they are likely to place orders? Because you are seeing this trend of managing inventories a little bit more tightly, would you expect it to come a little closer to the timing of sale and holiday season?

Efraim Grinberg

I think again the first quarter was a very choppy quarter in many of the markets around the world. I think people see the performance of brands and again, we’re very pleased with our level of performance and retailers need to stock up for the products that are performing well. So I can't sit there and say we’re expecting a shift. I would expect that our retailers will be quite aggressive in the purchases.

And also they’ve got to purchase it. They’ve got to get it in their distribution and then get it out to their stores. So pushing it to November becomes a little bit dangerous because you want to have that product in the stores, particularly the new product and the great seller.

So we’re not anticipating anything unusual from an October, November timeframe versus kind of what to place in the July timeframe. So I think people have to gear up and will be doing so. And the strong performers will be getting their appropriate share of open to buy.

Jeremy Hamblin - Dougherty & Company

The tightness, though on controlling of inventory at department stores, did that catch you a bit by surprise in terms of your performance in the quarter versus plan or had you anticipated that this is likely to happen in terms of your internal plans?

Efraim Grinberg

I think there is a higher level of inventory management by retailers. And we would have expected what we’ve seen in the past in the July timeframe.

Jeremy Hamblin - Dougherty & Company

Okay. And then in terms of your operating expenses, I think in this quarter it is really the first time in maybe like four or five years that you saw operating expenses delever. I am assuming that at least part of that was attributable to lower than planned sales. But in terms of thinking about being able to manage the expense items moving forward and you have made some hires and you talked about higher levels of payroll and benefits.

Is that a lever that is getting harder to pull to generate substantial earnings growth? And you think about your sales model of 10% growth translating to about 20% earnings growth. Does it get harder from here or was this Q2 a little bit of an anomaly where you saw this deleverage in operating expenses? Anything you can add in terms of color on that?

Efraim Grinberg

Yeah. I think it’s important. I’m not just getting hung up on an individual quarter. Over the last number of years, the company has done, I think a pretty phenomenal job of really leveraging operating expenses. And again, I’m not going to get the years right but if you go back to six to seven years or five plus years, you would have seen that the company was always in that 50% and perhaps a little bit north of that operating expenses as a percent of sales.

I think last year we brought it down to around that 40% level or maybe a little bit over that. And what we said, I believe, at the end of the year when our guidance is that we would expect to maintain that kind of level of operating expenses as percent to sales, there maybe some opportunity taking it down a little bit but that big deleveraging or that big leveraging that’s taking place.

And over the last number of years, we can't obviously continue with that trend. And this is a year that we sat there and said we would have more higher single digit investments in operating expenses. And we announced a couple of things such as the change with the senior executive over in Asia for us to help focus on that strategy bringing in another major senior management level in Ricardo and continuing to invest for a global expansion in future growth initiative.

So I wouldn’t sit there and say, you may see a funny thing with the deleveraging in the second quarter, I think that’s just the timing. I think for the full year, you’ll see sales growth will be greater than operating expense growth. We probably will continue that trend as we kind of go forward but we’re not going to have. It’s going to -- we are going to be investing in operating expenses.

So it’s really the sales growth dropping to the bottom line with the margins stabilizing and slightly improving that will be the future profit growth drivers as we look forward.

Jeremy Hamblin - Dougherty & Company

Great. Thanks so much for taking my questions.

Efraim Grinberg

Excellent. Thanks.

Operator

And this concludes today’s question-and-answer session. I’d like to turn the call back over to the speakers for any closing remarks.

Efraim Grinberg

I would like to thank all of you for participating today and some very good questions. And everybody have a great week as we close out the summer and we’re very excited as you can see from about our plans for the second half of the year. And again, wish you good rest of the summer. Thank you.

Operator

And that concludes today's conference. We appreciate your participation.

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Source: Movado's (MOV) CEO Efraim Grinberg on Q2 2015 Results - Earnings Call Transcript

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