By Gary Cassady
The biggest head turner that has come out of Ford (NYSE:F) at this year's Auto Show has to be the fact that the company plans on hiring 7,000 workers. Aside from the upcoming hiring, Ford also unveiled a couple of electric cars like an electric version of the popular Focus and the C-MAX, which is already available in Europe. Ford's stock had already performed well going into the Auto Show.
General Motors (NYSE:GM) has recently announced that the company finished its fourth quarter with $20 billion in liquidity. Like Ford, GM also plans to hire additional workers to accommodate the increasing demand for autos. GM also turned heads with its new Sonic, which surprisingly will be built in the U.S. -- Orion, Mich. to be exact.
Toyota (NYSE:TM) is trying not to be overshadowed by the comeback of the American automobile companies as it unveils new versions of its popular, yet criticized, Prius. There are three updated versions of the Prius: A larger one, a smaller one, and an electric model. The company's president Akio Toyoda said that Toyota is looking to change and revamp its image and models. Toyota is also looking to develop a research center in Michigan.
Tesla Motors (NASDAQ:TSLA) has said it plans to release its Model S sedan in 2012 at a base price of just under $50,000. It expects to produce 20,000 units annually. The Model S is a rear-wheel drive model which is more conventional than its current counterpart, the Roadster. Tesla seems to be headed in the right direction by accommodating different demographics with the new model. The Model S will have three lines. Each will have a different battery and charge capacity: 160, 230, and 300 miles.
Everyone is excited for the American automobile comeback, but look for Tesla to gain market share in the coming years as it expands its production.
F is trading higher at $18.35..
GM is trading higher at $39.19
TM is trading higher at $83.23.
TSLA is trading lower at $27.54.
Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours.