The International Consumer Electronics Show (CES) is like an extra Christmas for those of us who follow the world of gadgets and 2011’s show was no exception. Among the more exciting announcements were Sony bringing a consumer-level 3D camcorder to the market, Verizon announcing a powerful 4G smartphone lineup and Toshiba displaying a 3DTV that doesn’t require 3D glasses. Motorola Mobility (NYSE:MMI) was undoubtedly one of the biggest presences at CES 2011, formally announcing category-leading products in both the tablet and smartphone markets. CES seemed to be a symbolic moment for Motorola, representing a two-year turn-around from the brink of irrelevance to being back in a position of leadership, announcing new, innovative products with both AT&T (NYSE:T) and Verizon (NYSE:VZ).
In the ever-growing tablet market, Motorola announced a 4G tablet called the Xoom that will launch this spring and eventually take advantage of Verizon’s 4G network, a device that should immediately compete with the upcoming BlackBerry Playbook as well as the Apple (OTC:APPL) iPad and Samsung (OTC:SSNLF) Galaxy Tab. On the smartphone side, several devices were announced, but the most noteworthy were the Motorola Atrix launching on AT&T and the DROID Bionic on Verizon – two devices offering the most powerful smartphone processors available and 4G speed. The Atrix even brought something completely new to the smartphone market: the option to be docked into a laptop for business use or an HDTV connector for home computing and media playback.
Motorola’s flurry of announcements helped its website gain increased reach in the days immediately following CES. Compete.com tracks daily reach, which is a measure of how many people visit a website as a percentage of all U.S. Internet users online.
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CES 2011 kicked off on January 5, and as you can see, Daily Reach for Motorola.com increased significantly over the following days – in fact, daily reach increased 79% by January 9, compared to its level on January 4 just before CES began. This peak of Daily Reach on January 9 represented the highest day of reach for Motorola.com in nearly 6 months, since the dual launches of Motorola’s DROID 2 and DROID Pro at Verizon last summer.
With that said Motorola’s challenge going forward is to keep up that consumer interest and not let it merely be a CES “bubble” of interest that pops shortly after. While it is bringing strong products to the market, it’s also competing against major products like the upcoming BlackBerry Playbook and even the recently-announced iPhone 4 at Verizon. With such intense competition, Motorola will need all the consumer awareness it can get to continue to win over shoppers in an increasingly busy device marketplace.