12 Retail Stocks Targeted by Short Sellers

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 |  Includes: COLM, DDS, DECK, GCO, GME, HGG, ICON, JOSB, MED, PSUN, RUE, ZUMZ
by: Kapitall

The following is a list of retail stocks that have seen a significant increase in shares shorted between 10/15/10 - 1/14/11.

Is this excessive pessimism justified, or will the inevitable short-covering provide support to these stocks? Full details below.

Performance and short float data sourced from Finviz, short trends data sourced from AOL Money.

Interactive Chart: Press Play to compare changes in analyst ratings over the last two years for the top six stocks mentioned below. Analyst ratings sourced from Zacks Investment Research. Note: The numbers on top of items represent the forward P/E ratio, if available.

The list has been sorted by the change in shares shorted over the last three months.

1. Deckers Outdoor Corp. (NYSE:DECK): Apparel Footwear & Accessories Industry. Market cap of $3.12B. Shares shorted have increased from 2.80M to 4.60M over the last three months (+64.29% change). Short float at 12.23%, which implies a short ratio of 2.5 days. The stock has gained 156.71% over the last year.

2. Genesco Inc. (NYSE:GCO): Apparel Stores Industry. Market cap of $939.84M. Shares shorted have increased from 1.54M to 2.42M over the last three months (+57.14% change). Short float at 10.64%, which implies a short ratio of 8.21 days. The stock has gained 83.11% over the last year.

3. Pacific Sunwear of California Inc. (NASDAQ:PSUN): Apparel Stores Industry. Market cap of $280.84M. Shares shorted have increased from 8.13M to 9.89M over the last three months (+21.65% change). Short float at 17.01%, which implies a short ratio of 10.01 days. The stock has gained 18.72% over the last year.

4. Medifast Inc. (NYSE:MED): Specialty Retail Industry. Market cap of $374.86M. Shares shorted have increased from 2.33M to 2.80M over the last three months (+20.17% change). Short float at 20.8%, which implies a short ratio of 8.35 days. The stock has gained 44.27% over the last year.

5. Jos. A Bank Clothiers Inc. (NASDAQ:JOSB): Apparel Stores Industry. Market cap of $1.22B. Shares shorted have increased from 4.19M to 5.02M over the last three months (+19.81% change). Short float at 18.34%, which implies a short ratio of 10.64 days. The stock has gained 62.83% over the last year.

6. rue21, Inc. (NASDAQ:RUE): Apparel Stores Industry. Market cap of $742.73M. Shares shorted have increased from 2.04M to 2.42M over the last three months (+18.63% change). Short float at 10.87%, which implies a short ratio of 17.81 days. The stock has gained 2.28% over the last year.

7. GameStop Corp. (NYSE:GME): Electronics Stores Industry. Market cap of $3.04B. Shares shorted have increased from 30.50M to 36.15M over the last three months (+18.52% change). Short float at 24.83%, which implies a short ratio of 9.44 days. The stock has lost -0.5% over the last year.

8. hhgregg, Inc. (NYSE:HGG): Electronics Stores Industry. Market cap of $738.65M. Shares shorted have increased from 9.11M to 10.71M over the last three months (+17.56% change). Short float at 32.47%, which implies a short ratio of 14.63 days. The stock has lost -1.84% over the last year.

9. Dillard's Inc. (NYSE:DDS): Department Stores Industry. Market cap of $2.49B. Shares shorted have increased from 7.33M to 8.46M over the last three months (+15.42% change). Short float at 22.68%, which implies a short ratio of 7 days. The stock has gained 154.28% over the last year.

10. Iconix Brand Group, Inc. (NASDAQ:ICON): Apparel Footwear & Accessories Industry. Market cap of $1.42B. Shares shorted have increased from 7.86M to 8.44M over the last three months (+7.38% change). Short float at 11.75%, which implies a short ratio of 14.67 days. The stock has gained 52.91% over the last year.

11. Zumiez, Inc. (NASDAQ:ZUMZ): Apparel Stores Industry. Market cap of $756.63M. Shares shorted have increased from 3.29M to 3.51M over the last three months (+6.69% change). Short float at 16.57%, which implies a short ratio of 8.25 days. The stock has gained 88.03% over the last year.

12. Columbia Sportswear Company (NASDAQ:COLM): Apparel Clothing Industry. Market cap of $2.12B. Shares shorted have increased from 1.48M to 1.57M over the last three months (+6.08% change). Short float at 13.82%, which implies a short ratio of 10.98 days. The stock has gained 48.53% over the last year.

Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours.