Microsoft’s deal with Yahoo (YHOO) appears to be paying off—at least for search market share, according to Experian Hitwise.
Amid an increasingly testy war of words between Google (GOOG) and Microsoft (MSFT) over search, Experian Hitwise puts Bing’s share—including Yahoo and Bing searches—at 27.4 percent in January, up 6 percent from December.
ComScore’s December search data found 69.4 percent of searches carried organic search results from Google, while 24.4 percent of searches were powered by Bing. It remains to be seen whether comScore shows a similar Bing gain in January.
In addition, Experian Hitwise says Bing and Yahoo search had the highest success rates in January. In a nutshell, 81 percent of searches on Bing and Yahoo led to a visit to a Website. Google’s success rate was 65 percent.
While these statistics aren’t set in stone, they do provide some insight into the back and forth between Bing and Google. Bing is increasingly looking like a threat to Google especially as it nears the 30 percent share mark as measured by a bevy of scorekeepers.