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ComScore recently released January search market share numbers, indicating Google (NASDAQ:GOOG) has lost 100 bps of share, with explicit search share (searches entered with user intent) decreasing to 65.6% in January from 66.6% in December. Yahoo (NASDAQ:YHOO) gained 10 bps of share, increasing to 16.1% in January from 16% in December.

U.S. Search Share (Explicit)

Nov-10

Dec-10

Jan-10

Google

66.20%

66.60%

65.60%

Yahoo

16.40%

16.40%

16.10%

Microsoft

11.80%

12.00%

13.20%

U.S. Search Share (Core)

Nov-10

Dec-10

Jan-10

Google

64.30%

64.30%

64.60%

Yahoo

19.30%

18.80%

17.90%

Microsoft

11.30%

12.00%

12.80%

Source: comScore

Bing from Microsoft (NASDAQ:MSFT) has consistently grown 25-30% in the past few months, as it takes share from Google. Some of the share taken by Bing is a result of distribution agreements taken over by Bing. Although this is just one data point, the bigger message is that Microsoft has no intention of giving up on the search front. The data as a slight negative for GOOG and YHOO as Bing is aggressively approaching Yahoo's level of market share.

Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours.

Source: Bing Gains Market Share from Google, Yahoo in January