Seeking Alpha
Time is a limited resource. As much as we hate to admit it, we each only have 24 hours on any given day to ‘do things’. In December 2006, we had 44,640 minutes to do whatever our hearts desired — be it sleep, eat, watch TV, jump rope, or spend time online.

Since we each have a fixed amount of time in a given day/week/month/lifetime, we all probably (I know I do!) want to spend it wisely. As such, when we are online we tend to spend more time on sites that are worthy of our attention. After all, who wants to waste time?

So, the big question is, where DO we spend all our time online? Which websites are more successful in capturing our attention compared to others?

Take a look at the chart below:

Compete-Time-Spent-Dec06

Key Observations

  • Only 20 domains capture a whopping 39% of all our time spent online.
  • Only 2.1% of our time is spent on Google.com (GOOG) (includes all sub-domains). This surprised me somewhat, given how much I think I use Google everyday. I still think I use Google quite a bit, but now realize I don’t spend much time on the site itself. Google is NOT a portal with loads of content. Gmail and Google News are the only services that I spend considerable time on. Search, Maps, etc are quick look-up utilities, as they should be.
  • Even if one adds time spent on Google's YouTube.com (#12) to Google.com’s (#5) tally — it still only adds up to 2.7%, and is well below time spent on Ebay.com (EBAY) (#4).
  • MySpace (NWS) (#1) is miles ahead of Yahoo! (#2), however Yahoo! impresses. Yahoo holds a significant lead over Google+YouTube.com, Microsoft's (MSFT) MSN+Live.com and AOL+AIM.com. Yahoo simply needs to merge with MSN to take #1 (hint hint)
  • The presence of Adultfriendfinder.com on this list is surprising, but hey, everyone needs a friend, or two!
  • Compete-Top20-Time-Dec06

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    •  
      Hi,

      My take from this very well written article that Google is actually losing in retention of interest from the internet audience and its importance and further "implide value" are way overated which is becoming evident in technical picture and deteriating fundamentals :

      sufiy.blogspot.com/200...

      Regards,

      Sufiy.
      2007 Jan 29 05:12 AM | Link | Reply
    •  
      It is amazing how Myspace.com dominates the web, especially when others great sites are out there like Facebook and Stumble Upon...truly amazing. Regards, Keith (Hallandale, FL), youaffirm.com
      2007 Dec 12 05:41 PM | Link | Reply
    •  
      Just out of time
      2008 Mar 17 09:49 PM | Link | Reply
    •  
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      2008 Aug 29 06:53 AM | Link | Reply
    •  
      The results surprise me, but I guess people like to be social and that is why myspace is number one. To learn something interesting, go to drdougikeler.com and learn about the technologies and techniques that make people live dramatically longer.
      2008 Oct 02 02:56 PM | Link | Reply
    •  
      Choose the Best Search for Your Information Need .
      www.allthebestsearchen...
      2008 Nov 07 12:48 PM | Link | Reply
    •  
      ohhh........
      myspace is realy a wonderful website..........
      2008 Nov 24 02:34 AM | Link | Reply
    •  
      I know that I used to use Myspace everyday, but at home I could stay logged in even while I went to class or work. If you can still do this then the numbers may be greatly overstated. Just a thought.
      Jan 16 08:06 PM | Link | Reply
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    •  
      Interesting comparison...I was expecting google to be number one on this list.
      Jun 08 07:57 AM | Link | Reply
    •  
      nice article and interesting comparison
      Jun 10 08:47 AM | Link | Reply
    •  
      fart!!!!!!!!!!!!!!
      Jun 12 10:22 AM | Link | Reply
    •  
      This is more than 2 years old, I doubt that many people are still using myspace.
      Jun 19 09:29 PM | Link | Reply
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      Jul 22 06:48 AM | Link | Reply
    •  
      I think its interesting that besides ebay and walmart none of the sites actually have a product that they sell. and ebay doesn't really even have a product its just kind of a facilitator. stzart.com
      Sep 16 12:47 PM | Link | Reply
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