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Stocks discussed on the Lightning Round session of Jim Cramer's Mad Money TV Program, Friday February 25.

Salesforce.com (NYSE:CRM), Apple (NASDAQ:AAPL), Arm Holdings (NASDAQ:ARMH), Skyworks Solutions (NASDAQ:SWKS), Micron (NASDAQ:MU), Range Resources (NYSE:RRC), McDermott (NYSE:MDR), Joy Global (JOYG), Costco (NASDAQ:COST), Wal-Mart (NYSE:WMT), Heinz (NYSE:HNZ)

With Salesforce.com's (CRM) monster quarter, maybe good news from companies will start to matter again.The company's Cloudforce Conference on Thursday will bring the stock even higher, and Cramer would buy CRM in spite of its already strong gains. Another big event for tech will be the unveiling of Apple's (AAPL) iPad 2, which has already brought up pin action plays like Arm Holdings (ARMH), Skyworks Solutions (SWKS) and Micron (MU).

Cramer discussed earnings for the coming week:

Monday

Range Resources (RRC): Natural gas makes sense in a world of high oil. Range, the "inventor of Marcellus" is up 60% since Cramer backed it in August and 24% since he interviewed the CEO in November. Management should discuss the crisis in Libya and natural gas prices.

Tuesday

McDermott (MDR): After spinning off its power engineering division, the company is now focused on offshore oil and gas construction, which has been one of the very few sweet spots in the last few weeks. Cramer expects a good backlog number from MDR, which will be "The Gulf of Mexico talk of the town," next week.

Wednesday

Joy Global (JOYG): This mining equipment play was knocked down from $100 to the mid $90s, a decline inconsistent with the rise in demand for infrastructure and coal worldwide, especially in China.

Costco (COST): This company has run up way too much and Cramer wouldn't take a chance buying it but wants to hear what it has to say about category trends, market improvements, especially in California and how it will be affected by a rise in gas prices. Cramer would buy this stock on declines since it is taking significant market share from Wal-Mart (WMT).

Thursday

Heinz (HNZ): Cramer expects a good quarter from Heinz, since it is immune to high oil prices. This iconic brand could be an attractive takeover target if the stock doesn't rise. He wants to hear comments about emerging markets and the company's new baby formula business.

"Stay opportunistic," said Cramer, "even if not optimistic."

4 Plays on Bakken Shale: Northern Oil and Gas (NYSEMKT:NOG), Haliburton (NYSE:HAL), Nabors (NYSE:NBR), CARBO Ceramics (NYSE:CRR)

The most important American oil find in a generation is in the Bakken shale, in North Dakota and Montana; the amount of potential oil located could double the nation's total oil reserves. Cramer identified four ways to play this significant find:

1. Northern Oil and Gas (NOG) is like an ETF because it owns interest in many wells but doesn't do its own drilling; "They are focused on unconventional oil in an unconventional way." The company contributes money to those who find and extract oil and owns some of the best acreage in the Bakken shale.

2. Halliburton (HAL) has the patent on a high tech process for fracking, and demand for this technology is so huge that Halliburton literally has to work 24/7 to keep up. Barriers to entry are quite high in the early phase of the game, the phase whose technology Hallburton has significant experience developing.

3. Nabors (NBR) is a comeback play and the world's largest onshore drilling contractor. The company has 22 rigs and 28% market share. The company's last earnings report was excellent, with a 7 cent beat, and an EPS predicted at 50-60% for 2011.

4. CARBO Ceramics (CRR) is the world's largest supplier of ceramic pellts for oil drilling, and 40% of the company's business is in the Bakken shale. "This one I would buy," said Cramer.

"Bakken is rockin'," declared Cramer.

CEO Chris Loughlin, Travel Zoo (NASDAQ:TZOO), Expedia (NASDAQ:EXPE)

With fuel prices so high, one might be cautious about investing in the travel sector, but budget travel just might be a good place to buy. Travel Zoo (TZOO) has taken a nasty beating and is down 22% since its high in January when it reported a quarter many investors deemed as disappointing. The company is not a reservations play like Expedia (EXPE), but it publishes deals for its mainly high-end customers. Travel Zoo generates income through fixed fee advertising and Groupon-like vouchers for entertainment and travel businesses. The company has a market cap of less than $650 million and has a huge 20% short position. While Cramer admits he is dubious about TZOO's valuation, it's growth rate is strong.

Chris Loughlin discussed Travel Zoo's terrific deals like the recent flight to London on British Airways for $179 each way, or dinner for two at the Four Seasons for a mere $99. Travel Zoo has a loyal following and does not publish deals, but passes them on to valued customers. The company met its revenue targets and beat on earnings per share in the last quarter, but Loughlin admitted sales numbers were down slightly because of lower spending on marketing as the company focused on local deals. Cramer thinks Travel Zoo's story is interesting and thinks the company could be the next Groupon.

Paired Trade: Exxon (NYSE:XOM), Southwestern Energy (NYSE:SWN), Chesapeake Energy (NYSE:CHK)

When faced with the real possibility that Saudi Arabia might overwhelm the world with crude and send the price of oil down, Cramer would adopted a paired trade strategy: go long one energy play and short another to hedge. Cramer would sell Exxon (XOM) and buy Southwestern Energy (SWN). Since Exxon is such a huge company, it cannot be a takeover target and is levered to the price of oil. The company is up 30% year over year. Southwestern Energy (SWN) was one of the worst performers in the S&P 500 last year, only because of its exposure to natural gas. Cramer doesn't think the strong disconnect between oil and natural gas prices will last, and expects the gap to close. SWN is down 10% and yet is a dominant play in the Fayetteville shale. If these assets are bought at the same price that was paid to Chesapeake Energy (CHK) for its assets ($4 billion), Southwestern could be worth four times its current value.

"Do this trade until the cows come home," said Cramer."

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Source: Cramer's Mad Money - 5 Earnings to Watch in the Coming Week (2/25/11)