IBM Moves Into Social Networking: Web 2.0 Meets Enterprise 3.0

IBM's (IBM) entry into social networking is a smart move. Anyone who has experience with large enterprises knows how tedious it is to locate people with the right expertise. Thus, I envision a LinkedIn equivalent which serves less as a tool for recruiters to find candidates, but more as an internal expertise locater, should be an absolute killer app. Here's more details on the announcement.

Needless to say, this is targeting a very different user base than the MySpace-FaceBook audience.

"Lotus Connections has five components — activities, communities, dogear (a bookmarking system), profiles and blogs — aimed at helping experts within a company connect and build new relationships based on their individual needs."

Likely to bring together project teams, I see this suite of web 2.0 collaboration products as a step in the right direction. As Shai Agassi, apparent SAP heir had said earlier,"When web 2.0 meets enterprise 3.0, the game will get really interesting!"

Indeed, imagine when all this becomes combined with the existing collaboration and communication tools like Microsoft (MSFT) Sharepoint, Webex, and the project management tools? Now we're talking!

My prediction: every one of the big enterprise players - IBM, Microsoft, SAP (SAP), Oracle (ORCL) - will have a collaboration suite that has an integrated environment including community tools like what IBM has just announced, as well as web conferencing, project management, project portals, and various other computer-telephony related functionality.

In this day and age of traumatic travel experiences, the evolution in collaboration software will drive a lot of revenues and bottomlines for all four players.