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Social media is fast becoming the most effective approach to boost brand awareness, understand the customer, get feedback, as well as direct traffic to a company’s web site.

We like to track the Facebook activities and monthly fan base growth for the retailers and brands that we follow (and a few others). Click here to see our compilation of monthly Facebook ‘fan’ numbers for February 2011.

It is worth noting that out of the 188 retail chains/brands covered in this survey, the following were the largest percentage gainers of ‘fans’ in February 2011 versus the prior month:

1-800-FLOWERS (FLWS) 97.3%
California Pizza Kitchen (CPKI) 81.6%
CVS Pharmacy (CVS) 67.9%
Zale’s (ZLC) 48.4%
New York & Co. (NWY) 45.5%

Conversely, It is worth noting that out of the 188 retail chains/brands covered in this survey, the following were the lowest percentage gainers of ‘fans’ in February 2011 versus the prior month:

7UP (DPS) 0.4%
Coldwater Creek (CWTR) 0.5%
Kohl’s (KSS) 0.6%
Foot Locker (FL) 0.9%
Nautica (VFC) 1.0%


Coca Cola (KO) had the largest number of ‘fans’ at the end of February 2011 with 22.7 million followed by Starbucks (SBUX) at 19.7 million.

Again, click here to see our compilation of monthly Facebook ‘fan’ numbers.

Other notes:

Wal-Mart (WMT) seems to have really embraced social media over the past 12 months. Fan growth in February 2011 increased +21.8% versus the prior month.

Why would Pacific Sunwear (PSUN) have a larger ‘fan’ following than Urban Outfitters (URBN)? In addition, the Urban chain’s ‘fan’ growth is anemic.

While a small base, the Williams-Sonoma (WSM) brand really stepped it up in February 2011 with +31.5% ‘fan’ growth.

New York & Company (NWY) continues to report impressive month-to-month ‘fan’ growth.

Source: Retail Sector Facebook 'Fan' Winners and Losers - February 2011