And if Wal-Mart succeeds – today's performance has been spotty – HP will have a great reference customer to pitch its wares elsewhere. Don't underestimate how big of a deal this is for HP. When it comes to media services IBM is perceived as a technology leader and has major video clients such as NFL Films.
But if HP can offer turnkey solutions – dubbed Video Merchant Services – to anyone that wants to be a video download player it'll be quite a coup. HP is also adding a few neat features, including one where you can track related movies by actor:
The challenge for HP is landing more customers. Wal-Mart is a big flagship customer, but the market is crowded despite the fact there are no clear winners.