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For Credit Suisse’s Jason Maynard, it was triple-play Tuesday. In addition to his new coverage on Adobe and WebEx, Maynard today started coverage of Omniture (OMTR), with an Outperform rating and $21 price target - and this may be the stock where he gets the biggest bang.

Omniture, he explains in a research note, is a leader in the market for On Demand web analytics, which “help organizations optimize their online marketing, e-commerce, and customer service-related activities.” He describes the company as a “pure On Demand provider, enabling customers to benefit from faster time to innovation, highly scalable technology, and a superior service offering.”

Maynard thinks the company can maintain its 50% growth rate over the next few years “as it gains share and expands its presence in the international and mid-size company markets.” For software investors, he adds, “Omniture is a derivative play on the fast growing online advertising and e-commerce market segments.”

Omniture reports fourth quarter earnings on Thursday; Maynard sees revenue of $22.9 million and non-GAAP EPS of a penny a share.

In pre-market trading, Omniture shares were up 85 cents, or 5.2%, at $17.15.

OMTR 6-mo. chart

omtr chart

Source: Omniture: Pure 'On Demand' Provider Reports Q4 Earnings Thursday